blog

Is Google dead? This question keeps popping up all over the SEO landscape as generative AI continues to revolutionise how we approach search. But...

I joined Hype & Dexter (H&D) 15 months ago and since then, I’ve had a lot of great opportunities. One of my favourite and most memorable...

Just like your favourite streetwear designers create clothing with the wearer in mind, stepping into your users' shoes can help you construct a...

From automating business payments, budgeting, financial forecasting and more, digital technology is responsible for reshaping the financial...

Just Do It. 

Way back in 1996, George R.R Martin published Game of Thrones and Bill Gates wrote an essay titled Content is King. Yet unlike Jon Snow, content...

We’re barely a few months into 2022, but the trends that will shape digital marketing this year are already becoming apparent. To help narrow down...

Ever clicked onto a website only to see a small headline, cluttered content and a page so poorly designed that you’d rather leave than keep...

A thriving digital culture is at the heart of successful modern businesses. And with the constant innovation of new technology, having a team...

You could smash out the best blogs and landing pages for your business, but if you don’t include keywords that are specific to your topic, your...

As we all know websites are built with paragraphs of complex code, and can have have a lengthy development time from start to finish. If you’re...

Websites are great for connecting business to customers, and informing them about anything and everything they do. But, when it comes to cold, hard...

From customer satisfaction surveys to subscribing to a brand’s newsletter, data is all around us - and it’s the key to making critical business...

Whether you’re making your morning coffee, or mapping out the timeline of your next project - everything has a process. Having robust processes in...

Hype & Dexter, the Auckland based digital transformation agency, and HubSpot Partner of the Year for the APAC region, has teamed up with a network...

Auckland, New Zealand, 27th January 2022: Today, digital transformation agency Hype & Dexter announced that it has been named a winner in the APAC...

Having a website that allows for translation into more than one language lets you communicate with customers all around the world. If you don’t...

When it comes to capturing leads, collecting valuable customer feedback, or securing personal data - forms have been highly regarded as a timeless...

Cloud-based software should be at the heart of every business’ customer engagement strategy, as it allows them to engage with customers in a...

Apple’s iOS 15 has been making waves around businesses, and with a big emphasis around customer privacy, it comes at the cost of email performance....

From famous guest speakers like Oprah, Hasan Minhaj and Spike Lee, to sitting down with HubSpot Co-Founders, Brian Halligan and Dharmesh Shah, and...

When was the last time you looked at your phone? It won’t have been that long ago, since mobile phones have become a daily part of our lives and a...

Are your current business systems not communicating with other as you intended and putting a serious dent in your productivity? With information...

HubSpot’s INBOUND 2021 was an absolute blast, with lots of awesome sessions featuring incredible speakers, the 3-day virtual event exceeded our...

The world has changed a lot over the past few years, and your clients, prospects and customers now expect a lot more for a lot less. The countless...

Imagine a tool that helps you plan, manage and optimise your resources and tracks your return on investment (ROI) - that’s essentially what project...

Customer Service Automation is the provision of customer service support across digital channels to nurture customer interactions. It’s one of the...

Tired of endless spreadsheets of customer data, and wishing there was a way you could integrate everything into a centralised hub that also...

We came across a stat that said “75% of readers want to read content that’s less than 1000 words” and it got us thinking! Knowing that Google’s...

Looking for ways to save time and money on repetitive marketing processes while driving higher customer engagement? Look no further, as Marketing...

If you’ve been thinking about how to grow your business using technology, then you’re in the right place. In this blog, we give you the full...

With the release of the highly anticipated CMS Hub Starter, we thought we’d go over some of the key products and features that makes this release...

When it comes to digital transformation, there are usually four main areas of focus - technology, data, processes, and cultural change. Technology...

With the marketing world constantly changing, it can be hard to keep up with all of the latest trends and statistics. However, staying in touch...

Before taking on the task of writing this blog, being the dutiful marketer that I am, I did a bit of keyword research around what people are...

Operations Hub is a new suite of tools that supercharges HubSpot’s CRM platform with improved integrations, more robust data quality tools, and...

One of Apple's most anticipated privacy changes in years has arrived with the release of iOS 14.5. The most notable and consequential feature...

Auckland, New Zealand, 27th April 2021: Kiwi founded digital transformation agency, Hype & Dexter, is putting women in tech on the map, with their...

It's exciting to get new software implemented to make your business flow better, your sales reps happier, and the marketing team's lives made...

If you haven’t heard of Account Based Marketing before, it might sound like some boring formal name for a more traditional type of marketing, or...

As one of New Zealand's leading digital disrupters and the recently crowned HubSpot APAC Partner of the Year, our team at Hype & Dexter is no...

It’s official, we’ve won HubSpot’s 2020 Partner of the Year Award in APAC for the 2nd year in a row, and we’re stoked to be recognised for all of...

Ever since the dawn of project management, scope creep has always crept into projects, plaguing businesses and employees alike. It's a challenge...

As businesses grow, sometimes the things they do best get lost in the sauce. This blog covers tips on how to do both – grow at a rapid pace and...

There's no denying that diversity in the technology sector has traditionally been a challenge for many businesses, with the most recent statistics...

What do successful sports team all have in common? They have a good work ethic, they have star players, and they have a star coach, coaching them...

Auckland-based automation agency Hype & Dexter has been named one of the first HubSpot Agencies in the world to achieve ‘Elite’ status, in addition...

At the very core of your business, is your sales team. They're on the front line, championing your brand, sniffing out new leads, getting customers...

In today's world, no matter the size of your business, it can be hard to juggle and staying on top of all the tasks you and your team need to get...

Like a lot of businesses, your sales team is at the core of everything you do. Finding new business, getting them over the line, maintaining...

When it comes to marketing and operations, management of internal comms and processes are regularly the poor cousins in comparison to external and...

You've probably heard a lot of noise lately around the new HubSpot Sales Hub Enterprise features that are being rolled out from now onwards. We...

Brand new to 2020 and in line with HubSpot's game changing Sales Hub Enterprise roll out is a feature the H&D team are particularly excited to...

At the heart of today's most disruptive companies is customer experience, and at the centre of delivering a service that delights and exceeds...

If you've never been through a customer relationship management system (CRM) roll-out process, the jargon and processes can be a little confusing...

Getting used to a new customer relationship management system (CRM) can be a challenge for yourself as well as your team if you've not had one...

Like me, I’m sure you’ve seen more of your colleagues’ messy bedrooms and semi-naked partners than any employer should ask of you. My eyes! Is...

Historically, there have always been unforeseen challenges that businesses have had to face in the form of recession. The GFC of '07, The Asian...

Right now, a lot of Kiwi businesses are feeling them impact of COVID-19 in New Zealand. Some of our favourite and long-standing companies have been...

Well not quite 1999, but I bet many of you would love to go back to the prices of the mid-2000s for CPCs and CPMs on Facebook and Google. Well,...

As the ripples of the measures taken by our governments to stop the spread of COVID-19 are felt by almost every individual and business industry,...

If you didn't catch the recent NZ Herald article, the sudden changes that businesses are experiencing as a result of COVID-19 are having the...

For years, companies have been slowly making the shift in ideology towards encouraging remote working (or working from home) as a way to increase...

We have been named the top HubSpot solutions partner for the entire Asia Pacific region for 2019! The win also sees us take the number 7 spot in...

When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the experience...

Just a few weeks ago, Google released news that stirred up the marketing world and forced digital marketers to rethink how their future strategies...

Powerful Enterprise-level marketing automation, without complexity. 

Getting your marketing budget right is a crucial to the success of your small business and that's because your marketing spend is a direct...

We're stoked to have won the HubSpot Impact Award for Service Hub in the APAC region for this innovative solution for new customer onboarding.

There are loads of benefits to upgrading your business with a sales CRM: from financial benefits, to improving your business productivity, to...

If your goal is to create a strong subscriber base or, better yet, generate leads that become genuine sales opportunities - you need to have an...

It's nearly that time of year again when the Christmas lights start coming out, people start dressing up as Santa and the weather (hopefully?)...

No HubSpot implementation is completely straightforward, but of course, the needs of some – usually very large – businesses are particularly...

"Two full sessions and heaps of questions!" Such was the scenario for our very own CXO, Romi Dexter, when she spoke at Inbound 2018 in Boston last...

We're pleased to announce that Yellow has purchased a 25% stake in Hype & Dexter.

When it comes to finding a decent CRM comparison tool, it's surprisingly hard – much harder than it needs to be.

GROW with Hubspot 2019 - one of the biggest APAC industry events for company builders, marketers, and sales leaders is here!

Imagine this: You have customers in your CRM, your customer service platform, and your marketing platform. Now think of what would happen if X...

The way customers do business has changed quite a lot in the past decade. Gone are the days when customers would buy whatever’s readily available....

If you were building a house, putting a flat-pack wardrobe together or building a Lego Millennium Falcon, you’d follow a plan … right? For the best...

You have a business you love, a product to sell that you're passionate about, and it's time to fire up the marketing pistons and start generating...

It can be tricky figuring out which leads are worth pursuing, which ones are likely to convert into customers, and which ones you should leave to...

Sales techniques have come a long way since we used to door-knock or call prospective clients 12 times an hour, just to force this discount or that...

Today is a rather significant one for each of the women at Hype & Dexter. Working in the tech industry is one that has long been dominated by...

We are delighted to have been recognised by leading global inbound software company HubSpot, with two significant accolades. We have been ranked...

It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you...

It doesn’t matter how expertly-written your latest blog is, how many ‘likes’ your latest video gets, or how much effort you put into refining and...

If you run a business or have ever worked in Sales or Marketing, you’ll understand the friction that can occur between the two. Traditionally it’s...

  Most businesses understand the benefits of a blog. It’s an opportunity to express your company’s ‘real you’ by communicating in a way that’s...

Why is online chat (and specifically chatbots) the Next. Big. Thing? Well, 20 years ago shopping was done in via bricks and mortar. Or, if you made...

Let's compare HubSpot with a Subaru Impreza...

Forget relying on Excel spreadsheets, handwritten notes and your memory to connect with and convert a customer; for as long as modern sales...

We’ve all had that ominous feeling in the pit of our stomachs: you’ve got a blog due today but it’s already 3:30pm and you’re still neck-deep in...

125 years ago, women were given the right to vote in New Zealand - the first country in the world to do so. As the country reflects on how far...

 Hype & Dexter are officially the exclusive New Zealand launch partner for HubSpot's game-changing new sales enablement platform – Sales Hub...

Most companies nowadays are creating content and understand that they should be content marketing, but they are doing so without a strategy in...

Hype & Dexter, the ‘Digital Transformation Agency’ founded in Auckland this year by four former GrabOne colleagues has been named by CRM &...

You should now be familiar with the inbound marketing funnel – you’ve been through most of it! You are now in the ‘close’ phase which means you’ve...

Over the course of our last few posts, Romi and I have been talking mainly about campaigns – the tactical and promotional activity that generates...

Even with the most informed and best intended upfront campaign design, sometimes campaigns fall flat. Even if they are performing well, there is...

In my last post I walked through how to map your customer journey, in this email I will take that customer journey and transform it into a lead...

In this post I'm going to take you through how to create a customer journey that resonates with your personas to help take them from strangers →...

Now you are getting more familiar with the why and how of inbound, and should be getting to grips now with the four phases of the inbound...

I’m Romi Dexter, Founder and Director of Hype & Dexter. In this post I will walk you through setting SMART goals and calculating your return on...

Welcome to the first installment of your crash course in inbound marketing. You will be receiving insider tips and tricks on how to build the...

Four years ago I was preparing one of New Zealand’s few $100m Ecommerce businesses to be part of an IPO.

I’ve worked in content and social marketing since before those terms really existed. You didn’t even have to pay to reach an audience on Facebook!...

Having worked in the digital space since 1999, almost before the Internet as we know it, I have been around since Google was only 6 months old. I...

Some of New Zealand’s digital and Ecommerce heavyweights have come together to create a new digital agency, Hype & Dexter, based in Auckland.