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Insights and inspiration from Hype HQ.

The One INBOUND Session that will Transform the Way You do Business
The One INBOUND Session that will Transform the Way You do Business

 

Hype & Dexter Experiences: Attending Kiwi PyCon 2022
Hype & Dexter Experiences: Attending Kiwi PyCon 2022

I joined Hype & Dexter (H&D) 15 months ago and since then, I’ve had a lot of great opportunities. One of my favourite and most memorable...

Top 5 Essential Elements of a High-Converting Website
Top 5 Essential Elements of a High-Converting Website

Just like your favourite streetwear designers create clothing with the wearer in mind, stepping into your users' shoes can help you construct a...

How Digital Technology is Reshaping Business Finance
How Digital Technology is Reshaping Business Finance

From automating business payments, budgeting, financial forecasting and more, digital technology is responsible for reshaping the financial...

5 Tips For Crafting an Effective Call to Action
5 Tips For Crafting an Effective Call to Action

Just Do It. 

Content Marketing: Is it Still King in 2022?
Content Marketing: Is it Still King in 2022?

Way back in 1996, George R.R Martin published Game of Thrones and Bill Gates wrote an essay titled Content is King. Yet unlike Jon Snow, content...

7 Digital Marketing Trends to Watch Out For in 2022
7 Digital Marketing Trends to Watch Out For in 2022

We’re barely a few months into 2022, but the trends that will shape digital marketing this year are already becoming apparent. To help narrow down...

5 Reasons Why UX Design is Crucial to Your Website
5 Reasons Why UX Design is Crucial to Your Website

Ever clicked onto a website only to see a small headline, cluttered content and a page so poorly designed that you’d rather leave than keep...

How Digital Culture Drives Business Transformation
How Digital Culture Drives Business Transformation

A thriving digital culture is at the heart of successful modern businesses. And with the constant innovation of new technology, having a team...

A 'How-To' Guide to Keyword Research
A 'How-To' Guide to Keyword Research

You could smash out the best blogs and landing pages for your business, but if you don’t include keywords that are specific to your topic, your...

Why a 'No Code' Website is a Must-Have in 2022
Why a 'No Code' Website is a Must-Have in 2022

As we all know websites are built with paragraphs of complex code, and can have have a lengthy development time from start to finish. If you’re...

7 Tips to Create a Landing Page That Converts
7 Tips to Create a Landing Page That Converts

Websites are great for connecting business to customers, and informing them about anything and everything they do. But, when it comes to cold, hard...

6 Reasons Why Business Intelligence Helps You Make Better Decisions
6 Reasons Why Business Intelligence Helps You Make Better Decisions

From customer satisfaction surveys to subscribing to a brand’s newsletter, data is all around us - and it’s the key to making critical business...

Improving Business Processes: 4 Ways to Simplify How You Work
Improving Business Processes: 4 Ways to Simplify How You Work

Whether you’re making your morning coffee, or mapping out the timeline of your next project - everything has a process. Having robust processes in...

Hype & Dexter Drive Launch of First Ever Global HubSpot Partner Alliance
Hype & Dexter Drive Launch of First Ever Global HubSpot Partner Alliance

Hype & Dexter, the Auckland based digital transformation agency, and HubSpot Partner of the Year for the APAC region, has teamed up with a network...

Hype & Dexter Named HubSpot's APAC Partner of the Year 2021
Hype & Dexter Named HubSpot's APAC Partner of the Year 2021

Auckland, New Zealand, 27th January 2022: Today, digital transformation agency Hype & Dexter announced that it has been named a winner in the APAC...

How to Structure a Multilingual Website for International Customers
How to Structure a Multilingual Website for International Customers

Having a website that allows for translation into more than one language lets you communicate with customers all around the world. If you don’t...

How to Integrate Jotform with HubSpot CRM
How to Integrate Jotform with HubSpot CRM

When it comes to capturing leads, collecting valuable customer feedback, or securing personal data - forms have been highly regarded as a timeless...

4 Reasons Why Your Business Needs to Adopt a VoIP Phone System
4 Reasons Why Your Business Needs to Adopt a VoIP Phone System

Cloud-based software should be at the heart of every business’ customer engagement strategy, as it allows them to engage with customers in a...

Does Apple's iOS 15 Update Affect Email Performance?
Does Apple's iOS 15 Update Affect Email Performance?

Apple’s iOS 15 has been making waves around businesses, and with a big emphasis around customer privacy, it comes at the cost of email performance....

7 Exciting HubSpot Updates From INBOUND 2021
7 Exciting HubSpot Updates From INBOUND 2021

From famous guest speakers like Oprah, Hasan Minhaj and Spike Lee, to sitting down with HubSpot Co-Founders, Brian Halligan and Dharmesh Shah, and...

4 Benefits of Using an SMS Service For Your Business
4 Benefits of Using an SMS Service For Your Business

When was the last time you looked at your phone? It won’t have been that long ago, since mobile phones have become a daily part of our lives and a...

5 Reasons You Need an Integrated Tech Stack For Optimal Performance
5 Reasons You Need an Integrated Tech Stack For Optimal Performance

Are your current business systems not communicating with other as you intended and putting a serious dent in your productivity? With information...

Insights and Updates from HubSpot's INBOUND 2021
Insights and Updates from HubSpot's INBOUND 2021

HubSpot’s INBOUND 2021 was an absolute blast, with lots of awesome sessions featuring incredible speakers, the 3-day virtual event exceeded our...

How Operations Management Software Improves Your Productivity
How Operations Management Software Improves Your Productivity

The world has changed a lot over the past few years, and your clients, prospects and customers now expect a lot more for a lot less. The countless...

Why you need project management software (and top 4 tips for choosing the right one)
Why You Need Project Management Software (And Top 4 Tips For Choosing The Right One)

Imagine a tool that helps you plan, manage and optimise your resources and tracks your return on investment (ROI) - that’s essentially what project...

What are the advantages of an automated customer service solution?
What Are The Advantages of an Automated Customer Service Solution?

Customer Service Automation is the provision of customer service support across digital channels to nurture customer interactions. It’s one of the...

How a CRM will take your customer experience to the next level
How a CRM Will Take Your Customer Experience To The Next Level

Tired of endless spreadsheets of customer data, and wishing there was a way you could integrate everything into a centralised hub that also...

Does Long Form Content Rank Higher on Google Search?
Does Long Form Content Rank Higher on Google Search?

We came across a stat that said “75% of readers want to read content that’s less than 1000 words” and it got us thinking! Knowing that Google’s...

Marketing Automation: Why Going Too Complex Too Soon Can Hurt You
Marketing Automation: Why Going Too Complex Too Soon Can Hurt You

Looking for ways to save time and money on repetitive marketing processes while driving higher customer engagement? Look no further, as Marketing...

What is Digital Transformation and Why Do You Need it Now?
What is Digital Transformation and Why Do You Need it Now?

If you’ve been thinking about how to grow your business using technology, then you’re in the right place. In this blog, we give you the full...

HubSpot CMS Hub Starter: The Best Website Solution for Small Business
HubSpot CMS Hub Starter: The Best Website Solution for Small Business

With the release of the highly anticipated CMS Hub Starter, we thought we’d go over some of the key products and features that makes this release...

How Much Does Digital Transformation Cost?
How Much Does Digital Transformation Cost?

When it comes to digital transformation, there are usually four main areas of focus - technology, data, processes, and cultural change. Technology...

Digital Marketing Statistics and Trends for 2021
Digital Marketing: Statistics and Trends for 2021

With the marketing world constantly changing, it can be hard to keep up with all of the latest trends and statistics. However, staying in touch...

What ARE Chatbots Good For? 6 Ways They Can Benefit Your Business
What ARE Chatbots Good For? 6 Ways They Can Benefit Your Business

Before taking on the task of writing this blog, being the dutiful marketer that I am, I did a bit of keyword research around what people are...

An Introduction to HubSpot’s New Operations Hub
An Introduction to HubSpot’s New Operations Hub

Operations Hub is a new suite of tools that supercharges HubSpot’s CRM platform with improved integrations, more robust data quality tools, and...

How Apple's iOS 14.5 Update is Changing Digital Advertising
How Apple's iOS 14.5 Update is Changing Digital Advertising

One of Apple's most anticipated privacy changes in years has arrived with the release of iOS 14.5. The most notable and consequential feature...

Hype & Dexter win at B&T’s Women Leading Tech Awards

Auckland, New Zealand, 27th April 2021: Kiwi founded digital transformation agency, Hype & Dexter, is putting women in tech on the map, with their...

The Five Sins of CRM Implementations

It's exciting to get new software implemented to make your business flow better, your sales reps happier, and the marketing team's lives made...

Account Based Marketing: What Is It and Why Will It Matter In 2021 Onwards?

If you haven’t heard of Account Based Marketing before, it might sound like some boring formal name for a more traditional type of marketing, or...

'Embracing Different' Daily: Our Women in Tech Journey Thus Far

As one of New Zealand's leading digital disrupters and the recently crowned HubSpot APAC Partner of the Year, our team at Hype & Dexter is no...

Hype & Dexter Named Number 1 in APAC for 2nd year running

It’s official, we’ve won HubSpot’s 2020 Partner of the Year Award in APAC for the 2nd year in a row, and we’re stoked to be recognised for all of...

Using Project Management Tools to Effectively Deal with Scope Creep

Ever since the dawn of project management, scope creep has always crept into projects, plaguing businesses and employees alike. It's a challenge...

Scaling Your Business without Sacrificing the Quality of Work You Deliver
Scaling Your Business without Sacrificing the Quality of Your Work

As businesses grow, sometimes the things they do best get lost in the sauce. This blog covers tips on how to do both – grow at a rapid pace and...

Introducing our H&D Women in Tech Internship Initiative
Introducing our H&D Women in Tech Internship Initiative

There's no denying that diversity in the technology sector has traditionally been a challenge for many businesses, with the most recent statistics...

How to Use Sales Analytics & Forecasting in Coaching Conversations
How to Use Sales Analytics & Forecasting in Coaching Conversations

What do successful sports team all have in common? They have a good work ethic, they have star players, and they have a star coach, coaching them...

Elite partners of HubSpot from Hype and Dexter
Press Release: NZ HubSpot Agency Among World’s First Elite Partners

Auckland-based automation agency Hype & Dexter has been named one of the first HubSpot Agencies in the world to achieve ‘Elite’ status, in addition...

The Key Elements of an Effective Sales Playbook
The Key Elements of an Effective Sales Playbook

At the very core of your business, is your sales team. They're on the front line, championing your brand, sniffing out new leads, getting customers...

What Good Workflow Management Systems Looks Like for Businesses
How the Best Businesses Use Workflow Management to Stay on Top of Everything

In today's world, no matter the size of your business, it can be hard to juggle and staying on top of all the tasks you and your team need to get...

The Tell-Tale Signs of Sales Friction & How to Reduce It
The Tell-Tale Signs of Sales Friction & How to Reduce It

Like a lot of businesses, your sales team is at the core of everything you do. Finding new business, getting them over the line, maintaining...

Our Secret Sauce to People & Processes
Our Secret Sauce to People & Processes

When it comes to marketing and operations, management of internal comms and processes are regularly the poor cousins in comparison to external and...

Top 5 New Sales Hub Enterprise Features We’re Most Excited About
Top 5 New Sales Hub Enterprise Features We’re Most Excited About

You've probably heard a lot of noise lately around the new HubSpot Sales Hub Enterprise features that are being rolled out from now onwards. We...

H&D Exclusive: HubSpot Custom Objects Blow-by-Blow
H&D Exclusive: HubSpot Custom Objects Blow-by-Blow

Brand new to 2020 and in line with HubSpot's game changing Sales Hub Enterprise roll out is a feature the H&D team are particularly excited to...

HubSpot Frankenstein CRM breakdown
HubSpot's Unified Platform vs. The 'Frankenstein' CRM

At the heart of today's most disruptive companies is customer experience, and at the centre of delivering a service that delights and exceeds...

The H&D Guide to CRM Roll Out Internal Comms
The Ultimate Guide to Internal Communications for your Successful CRM Roll Out

If you've never been through a customer relationship management system (CRM) roll-out process, the jargon and processes can be a little confusing...

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The 7 Steps to a Successful CRM Roll-out

Getting used to a new customer relationship management system (CRM) can be a challenge for yourself as well as your team if you've not had one...

The definitive advice on running online workshops

Like me, I’m sure you’ve seen more of your colleagues’ messy bedrooms and semi-naked partners than any employer should ask of you. My eyes! Is...

Business Continuity: What You Can Do Now to Survive

Historically, there have always been unforeseen challenges that businesses have had to face in the form of recession. The GFC of '07, The Asian...

Treating Your Customers with Empathy Has Never Been More Important

Right now, a lot of Kiwi businesses are feeling them impact of COVID-19 in New Zealand. Some of our favourite and long-standing companies have been...

Why Current CPMs & CPCs Mean You Should be Marketing Like it's 1999

Well not quite 1999, but I bet many of you would love to go back to the prices of the mid-2000s for CPCs and CPMs on Facebook and Google. Well,...

Marketing with Certainty in Uncertain Times

As the ripples of the measures taken by our governments to stop the spread of COVID-19 are felt by almost every individual and business industry,...

Why The Covid-19 Crisis Means You Need to Tighten Your Cyber Security

If you didn't catch the recent NZ Herald article, the sudden changes that businesses are experiencing as a result of COVID-19 are having the...

Images of working from home due to COVID-19
Working From Home Due to COVID-19? Here's How we Make it Work

For years, companies have been slowly making the shift in ideology towards encouraging remote working (or working from home) as a way to increase...

Press Release: Hype & Dexter Named Number 1 in APAC

We have been named the top HubSpot solutions partner for the entire Asia Pacific region for 2019! The win also sees us take the number 7 spot in...

5 Things I Wish I Knew When I Started Blog Writing

When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the experience...

Google is Saying Farewell to Third-Party Cookies: Here's What You Need to Know

Just a few weeks ago, Google released news that stirred up the marketing world and forced digital marketers to rethink how their future strategies...

Exciting HubSpot Marketing Enterprise features
The 3 HubSpot Marketing Enterprise features we are most excited about

Powerful Enterprise-level marketing automation, without complexity. 

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3 Ways Small Businesses Can Set a Marketing Budget

Getting your marketing budget right is a crucial to the success of your small business and that's because your marketing spend is a direct...

How we used Service Hub to master customer onboarding for World Solar

We're stoked to have won the HubSpot Impact Award for Service Hub in the APAC region for this innovative solution for new customer onboarding.

CRM-FTW
Ten reasons your business & salespeople need a CRM

There are loads of benefits to upgrading your business with a sales CRM: from financial benefits, to improving your business productivity, to...

Give me your details!
Creating Inbound Offers: Giving away your IP doesn't have to be scary

If your goal is to create a strong subscriber base or, better yet, generate leads that become genuine sales opportunities - you need to have an...

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The Best Christmas Campaigns of 2018

It's nearly that time of year again when the Christmas lights start coming out, people start dressing up as Santa and the weather (hopefully?)...

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We're Among The World's First HubSpot Advanced Implementation Partners

No HubSpot implementation is completely straightforward, but of course, the needs of some – usually very large – businesses are particularly...

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Romi and Ryan are heading to Boston for Inbound 2019

"Two full sessions and heaps of questions!" Such was the scenario for our very own CXO, Romi Dexter, when she spoke at Inbound 2018 in Boston last...

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Press Release: Yellow Takes Stake in Hype & Dexter

We're pleased to announce that Yellow has purchased a 25% stake in Hype & Dexter.

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Free spreadsheet so you can compare CRMs

When it comes to finding a decent CRM comparison tool, it's surprisingly hard – much harder than it needs to be.

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GROW With HubSpot | Sydney 2019

GROW with Hubspot 2019 - one of the biggest APAC industry events for company builders, marketers, and sales leaders is here!

Single Customer View
What is 'Single Customer View' And Why You Need It

Imagine this: You have customers in your CRM, your customer service platform, and your marketing platform. Now think of what would happen if X...

inbound vs outbound
Inbound vs Outbound marketing explained - the easy way!

The way customers do business has changed quite a lot in the past decade. Gone are the days when customers would buy whatever’s readily available....

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What is Customer Journey Mapping & Why Does It Matter

If you were building a house, putting a flat-pack wardrobe together or building a Lego Millennium Falcon, you’d follow a plan … right? For the best...

Inbound marketing campaign
10 steps to create your first inbound marketing campaign: ultimate guide

You have a business you love, a product to sell that you're passionate about, and it's time to fire up the marketing pistons and start generating...

Lead-scoring
Lead Scoring: Separating the Cool from the Crap

It can be tricky figuring out which leads are worth pursuing, which ones are likely to convert into customers, and which ones you should leave to...

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How to Track Your Customer’s Buyer Journey without Being a Creep

Sales techniques have come a long way since we used to door-knock or call prospective clients 12 times an hour, just to force this discount or that...

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What it means to be a woman in tech this International Women's Day

Today is a rather significant one for each of the women at Hype & Dexter. Working in the tech industry is one that has long been dominated by...

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Press Release: Hype & Dexter Ranks In Software Giant’s Global Top 5

We are delighted to have been recognised by leading global inbound software company HubSpot, with two significant accolades. We have been ranked...

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What's a Buyer Persona & Why Do I Need One for Inbound Marketing?

It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you...

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Why Happy Customers are Critical to Revenue Growth

It doesn’t matter how expertly-written your latest blog is, how many ‘likes’ your latest video gets, or how much effort you put into refining and...

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Aligning Sales & Marketing- Can It Really Be Done?

If you run a business or have ever worked in Sales or Marketing, you’ll understand the friction that can occur between the two. Traditionally it’s...

Content planning
Why your business blog is about starting a conversation, not closing a sale

  Most businesses understand the benefits of a blog. It’s an opportunity to express your company’s ‘real you’ by communicating in a way that’s...

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Gettin’ Chatty Wit’ It: How B2B Sales Teams Can Make Money from B2C Sales Experiences

Why is online chat (and specifically chatbots) the Next. Big. Thing? Well, 20 years ago shopping was done in via bricks and mortar. Or, if you made...

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10 HubSpot Integrations We Think are Pretty Sh*t Hot [and 4 you might not need any more]

Let's compare HubSpot with a Subaru Impreza...

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It’s Not the Dirty ‘C’ Word Anymore: Why New CRMs Will Transform How You Do Sales

Forget relying on Excel spreadsheets, handwritten notes and your memory to connect with and convert a customer; for as long as modern sales...

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5 Ways to Write Killer Content in Way Less Time (Yes, It Can Be Done)

We’ve all had that ominous feeling in the pit of our stomachs: you’ve got a blog due today but it’s already 3:30pm and you’re still neck-deep in...

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Women in Tech: The Fine Art of Balancing Work, Family & Gender Equality

125 years ago, women were given the right to vote in New Zealand - the first country in the world to do so. As the country reflects on how far...

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The 4 New HubSpot Features We're Most Excited About Right Now

 Hype & Dexter are officially the exclusive New Zealand launch partner for HubSpot's game-changing new sales enablement platform – Sales Hub...

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How to create a content marketing strategy in 2 hours

Most companies nowadays are creating content and understand that they should be content marketing, but they are doing so without a strategy in...

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Hype & Dexter named HubSpot’s ‘Rookie of the Quarter’

Hype & Dexter, the ‘Digital Transformation Agency’ founded in Auckland this year by four former GrabOne colleagues has been named by CRM &...

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Turning inbound leads into inbound sales

You should now be familiar with the inbound marketing funnel – you’ve been through most of it! You are now in the ‘close’ phase which means you’ve...

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Building a foundation out of solid content

Over the course of our last few posts, Romi and I have been talking mainly about campaigns – the tactical and promotional activity that generates...

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Ongoing monitoring and optimisation

Even with the most informed and best intended upfront campaign design, sometimes campaigns fall flat. Even if they are performing well, there is...

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Campaigns & creative that help you crush it

In my last post I walked through how to map your customer journey, in this email I will take that customer journey and transform it into a lead...

Inbound Campaign 4 Alex
Taking your customers on a journey

In this post I'm going to take you through how to create a customer journey that resonates with your personas to help take them from strangers →...

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Keeping it real when it comes to your customers

Now you are getting more familiar with the why and how of inbound, and should be getting to grips now with the four phases of the inbound...

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Measuring goals & returns for your inbound marketing

I’m Romi Dexter, Founder and Director of Hype & Dexter. In this post I will walk you through setting SMART goals and calculating your return on...

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Out with the outbound, and in with the new

Welcome to the first installment of your crash course in inbound marketing. You will be receiving insider tips and tricks on how to build the...

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Why we created Hype & Dexter

Four years ago I was preparing one of New Zealand’s few $100m Ecommerce businesses to be part of an IPO.

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Marketing’s magic bullets

I’ve worked in content and social marketing since before those terms really existed. You didn’t even have to pay to reach an audience on Facebook!...

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Process makes perfect

Having worked in the digital space since 1999, almost before the Internet as we know it, I have been around since Google was only 6 months old. I...

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Press Release: New Zealand Digital & Ecommerce Industry Heavyweights form New ‘Digital Transformation Agency’

Some of New Zealand’s digital and Ecommerce heavyweights have come together to create a new digital agency, Hype & Dexter, based in Auckland.