What you need to know about Strategic Data Capture
blog
Insights and inspiration from Hype HQ.
![How to use data analytics to grow your business](https://resources.hypeanddexter.com/hs-fs/hubfs/How%20to%20use%20data%20analytics.jpg?width=900&name=How%20to%20use%20data%20analytics.jpg)
If you work in a business and are feeling the pressure to collect and use data to grow your organisation, you’re not alone.
![No Code Website Builder: Is it right for your business?](https://resources.hypeanddexter.com/hs-fs/hubfs/No%20Code%20Website-Max-Quality.jpg?width=900&name=No%20Code%20Website-Max-Quality.jpg)
The process of website development historically involved some pretty intricate coding, and a considerable time investment. However, for those...
![Here's what you need to know about HubSpot's Content Hub](https://resources.hypeanddexter.com/hs-fs/hubfs/TOP%20TIPS%20FOR%20CREATING%20A%20STRONGER%20SELF%20SERVICE%20WEBSITE%20copy%20copy-Max-Quality.jpg?width=900&name=TOP%20TIPS%20FOR%20CREATING%20A%20STRONGER%20SELF%20SERVICE%20WEBSITE%20copy%20copy-Max-Quality.jpg)
April 3rd marked the official release of HubSpot’s Content Hub product. HubSpot describes this tool as, “an all-in-one, AI-powered content...
![Top Tips for Creating a Stronger Self Service Website](https://resources.hypeanddexter.com/hs-fs/hubfs/TOP%20TIPS%20FOR%20CREATING%20A%20STRONGER%20SELF%20SERVICE%20WEBSITE%20%282%29.png?width=900&name=TOP%20TIPS%20FOR%20CREATING%20A%20STRONGER%20SELF%20SERVICE%20WEBSITE%20%282%29.png)
For businesses wanting to help their customers help themselves, digital self service is a big part of the solution. What exactly is self-service?...
![How to avoid the spam folder](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20%20How%20to%20avoid%20the%20spam%20folder-High-Quality.jpg?width=900&name=H%26D%20%20How%20to%20avoid%20the%20spam%20folder-High-Quality.jpg)
Whether you're an old hat or a newbie email marketer, the spam folder can pose a consistent and formidable blocker for your marketing efforts. A...
![Overcoming change resistance for digital transformation success](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/H%26D%20%20Overcoming%20Change%20Resistance%20%281%29.png?width=900&name=H%26D%20%20Overcoming%20Change%20Resistance%20%281%29.png)
Digital transformation projects like CRM implementation and tech stack consolidation are fast becoming commonplace among businesses looking to up...
![Handshake Ryan Watkins](https://resources.hypeanddexter.com/hs-fs/hubfs/Avidly%20Hype%20%26%20Dexter.png?width=900&name=Avidly%20Hype%20%26%20Dexter.png)
Hype & Dexter, the leading APAC HubSpot Solutions Partner has officially signed to join Avidly, 4x HubSpot Global Partner of the Year.
![Introduction to RevOps Strategy](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/Copy%20of%20H%26D%20%20RevOps%20Implementation.png?width=900&name=Copy%20of%20H%26D%20%20RevOps%20Implementation.png)
Customers have more choice than ever before, which is why it's so critical to look after them and inspire loyalty within them. Treat them so well...
![Personlisation that converts](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog_Images_Blue%2BRose%20copy-Max-Quality.jpg?width=900&name=Blog_Images_Blue%2BRose%20copy-Max-Quality.jpg)
Once upon a time, receiving an email from a big brand, addressed directly to you with your name in the opening line was an incredibly exciting...
![HR Digital Transformation: How to Drive Change in Human Resources](https://resources.hypeanddexter.com/hs-fs/hubfs/Digital%20Transformation%20%26%20HR-Max-Quality.jpg?width=900&name=Digital%20Transformation%20%26%20HR-Max-Quality.jpg)
If you're wanting to use software to better automate your business processes, have consistency across the company and ensure compliance for HR then...
![Digital Transformation in Sales: Upgrade your Sales Process for Growth](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%20Upgrade%20your%20sales%20process%20for%20growth.png?width=900&name=H%26D%20%20Upgrade%20your%20sales%20process%20for%20growth.png)
Sales is undoubtedly one of the (possibly even the) most critical functions in any business's growth (Well at least that what "we" {sales people}...
![](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/Copy%20of%20Innovative%20Ways%20to%20Repurpose%20Your%20Blog%20Content%20%281%29.png?width=900&name=Copy%20of%20Innovative%20Ways%20to%20Repurpose%20Your%20Blog%20Content%20%281%29.png)
Building a professional blog is an essential step in building your brand. It's useful for SEO and inbound marketing, engaging new and returning...
![ChatGPT: The Future of SEO or a Threat to Google's Dominance?](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/Copy%20of%20Blog_Images_Blue+Rose.png?width=900&name=Copy%20of%20Blog_Images_Blue+Rose.png)
Is Google dead? This question keeps popping up all over the SEO landscape as generative AI continues to revolutionise how we approach search. But...
![Hype & Dexter Experiences: Attending Kiwi PyCon 2022](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20%20Kiwi%20Pycon%202022%20%281%29.png?width=900&name=H%26D%20%20Kiwi%20Pycon%202022%20%281%29.png)
I joined Hype & Dexter (H&D) 15 months ago and since then, I’ve had a lot of great opportunities. One of my favourite and most memorable...
![Top 5 Essential Elements of a High-Converting Website](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Top%205%20Essential%20Elements%20of%20a%20High-Converting%20Website.png?width=900&name=Top%205%20Essential%20Elements%20of%20a%20High-Converting%20Website.png)
Just like your favourite streetwear designers create clothing with the wearer in mind, stepping into your users' shoes can help you construct a...
![How Digital Technology is Reshaping Business Finance](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/Copy%20%281%29%20of%20Blog_Images_Blue+Aqua.png?width=900&name=Copy%20%281%29%20of%20Blog_Images_Blue+Aqua.png)
From automating business payments, budgeting, financial forecasting and more, digital technology is responsible for reshaping the financial...
![Content Marketing: Is it Still King in 2022?](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/Is%20Content%20Still%20King%20in%202022%20%281%29.png?width=900&name=Is%20Content%20Still%20King%20in%202022%20%281%29.png)
Way back in 1996, George R.R Martin published Game of Thrones and Bill Gates wrote an essay titled Content is King. Yet unlike Jon Snow, content...
![7 Digital Marketing Trends to Watch Out For in 2022](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%207%20Digital%20Marketing%20Trends%20to%20Watch%20Out%20For%20in%202022.png?width=900&name=H%26D%20%207%20Digital%20Marketing%20Trends%20to%20Watch%20Out%20For%20in%202022.png)
We’re barely a few months into 2022, but the trends that will shape digital marketing this year are already becoming apparent. To help narrow down...
![5 Reasons Why UX Design is Crucial to Your Website](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%205%20reasons%20for%20UX%20Design%20Blog.png?width=900&name=H%26D%20%205%20reasons%20for%20UX%20Design%20Blog.png)
Ever clicked onto a website only to see a small headline, cluttered content and a page so poorly designed that you’d rather leave than keep...
![How Digital Culture Drives Business Transformation](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%20How%20Digital%20Culture%20Drives%20Business%20Transformation.png?width=900&name=H%26D%20%20How%20Digital%20Culture%20Drives%20Business%20Transformation.png)
A thriving digital culture is at the heart of successful modern businesses. And with the constant innovation of new technology, having a team...
![A 'How-To' Guide to Keyword Research](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20l%20How-To%20Guide%20to%20Keyword%20Research%20Header%20Image.png?width=900&name=H%26D%20l%20How-To%20Guide%20to%20Keyword%20Research%20Header%20Image.png)
You could smash out the best blogs and landing pages for your business, but if you don’t include keywords that are specific to your topic, your...
![Why a 'No Code' Website is a Must-Have in 2022](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20l%20No%20Code%20Website%20Header%20Image.png?width=900&name=H%26D%20l%20No%20Code%20Website%20Header%20Image.png)
As we all know websites are built with paragraphs of complex code, and can have have a lengthy development time from start to finish. If you’re...
![7 Tips to Create a Landing Page That Converts](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20l%20Landing%20Page%20Header%20Image.png?width=900&name=H%26D%20l%20Landing%20Page%20Header%20Image.png)
Websites are great for connecting business to customers, and informing them about anything and everything they do. But, when it comes to cold, hard...
![6 Reasons Why Business Intelligence Helps You Make Better Decisions](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20l%20BI%20Blog%20Header%20Image.png?width=900&name=H%26D%20l%20BI%20Blog%20Header%20Image.png)
From customer satisfaction surveys to subscribing to a brand’s newsletter, data is all around us - and it’s the key to making critical business...
![Improving Business Processes: 4 Ways to Simplify How You Work](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%20Process%20Blog.png?width=900&name=H%26D%20%20Process%20Blog.png)
Whether you’re making your morning coffee, or mapping out the timeline of your next project - everything has a process. Having robust processes in...
![Hype & Dexter Drive Launch of First Ever Global HubSpot Partner Alliance](https://resources.hypeanddexter.com/hs-fs/hubfs/Copy%20of%20Apple%20iOS%2015%20Header%20Image%20v.3-High-Quality.jpg?width=900&name=Copy%20of%20Apple%20iOS%2015%20Header%20Image%20v.3-High-Quality.jpg)
Hype & Dexter, the Auckland based digital transformation agency, and HubSpot Partner of the Year for the APAC region, has teamed up with a network...
![Hype & Dexter Named HubSpot's APAC Partner of the Year 2021](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%20APAC%20POTY%202021%20PR.png?width=900&name=H%26D%20%20APAC%20POTY%202021%20PR.png)
Auckland, New Zealand, 27th January 2022: Today, digital transformation agency Hype & Dexter announced that it has been named a winner in the APAC...
![How to Structure a Multilingual Website for International Customers](https://resources.hypeanddexter.com/hs-fs/hubfs/Multilingual%20Website%20Header%20Image.png?width=900&name=Multilingual%20Website%20Header%20Image.png)
Having a website that allows for translation into more than one language lets you communicate with customers all around the world. If you don’t...
![How to Integrate Jotform with HubSpot CRM](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%20Jotform%20Blog%20Header.png?width=900&name=H%26D%20%20Jotform%20Blog%20Header.png)
When it comes to capturing leads, collecting valuable customer feedback, or securing personal data - forms have been highly regarded as a timeless...
![4 Reasons Why Your Business Needs to Adopt a VoIP Phone System](https://resources.hypeanddexter.com/hs-fs/hubfs/Aircall%20Blog%20Header%20Image.png?width=900&name=Aircall%20Blog%20Header%20Image.png)
Cloud-based software should be at the heart of every business’ customer engagement strategy, as it allows them to engage with customers in a...
![Does Apple's iOS 15 Update Affect Email Performance?](https://resources.hypeanddexter.com/hs-fs/hubfs/Apple%20iOS%2015%20Header%20Image%20v.3.png?width=900&name=Apple%20iOS%2015%20Header%20Image%20v.3.png)
Apple’s iOS 15 has been making waves around businesses, and with a big emphasis around customer privacy, it comes at the cost of email performance....
![7 Exciting HubSpot Updates From INBOUND 2021](https://resources.hypeanddexter.com/hs-fs/hubfs/Inbound%20Updates%20Header%20Image%20v.2.png?width=900&name=Inbound%20Updates%20Header%20Image%20v.2.png)
From famous guest speakers like Oprah, Hasan Minhaj and Spike Lee, to sitting down with HubSpot Co-Founders, Brian Halligan and Dharmesh Shah, and...
![4 Benefits of Using an SMS Service For Your Business](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/SMS%20Blog%20Header%20Image.png?width=900&name=SMS%20Blog%20Header%20Image.png)
When was the last time you looked at your phone? It won’t have been that long ago, since mobile phones have become a daily part of our lives and a...
![5 Reasons You Need an Integrated Tech Stack For Optimal Performance](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/5%20Reasons%20You%20Need%20an%20Integrated%20Tech%20Stack%20For%20Optimal%20Performance%20l%20Blog%20Header%20Image.png?width=900&name=5%20Reasons%20You%20Need%20an%20Integrated%20Tech%20Stack%20For%20Optimal%20Performance%20l%20Blog%20Header%20Image.png)
Are your current business systems not communicating with other as you intended and putting a serious dent in your productivity? With information...
![Insights and Updates from HubSpot's INBOUND 2021](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20%20Insights%20and%20Updates%20from%20INBOUND%202021%20%282%29.png?width=900&name=H%26D%20%20Insights%20and%20Updates%20from%20INBOUND%202021%20%282%29.png)
HubSpot’s INBOUND 2021 was an absolute blast, with lots of awesome sessions featuring incredible speakers, the 3-day virtual event exceeded our...
![How Operations Management Software Improves Your Productivity](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20l%20Operations%20Management%20Software%20Blog%20Header%20Image.png?width=900&name=H%26D%20l%20Operations%20Management%20Software%20Blog%20Header%20Image.png)
The world has changed a lot over the past few years, and your clients, prospects and customers now expect a lot more for a lot less. The countless...
![Why you need project management software (and top 4 tips for choosing the right one)](https://resources.hypeanddexter.com/hs-fs/hubfs/Project%20Management%20Header%20Image%20v.3.png?width=900&name=Project%20Management%20Header%20Image%20v.3.png)
Imagine a tool that helps you plan, manage and optimise your resources and tracks your return on investment (ROI) - that’s essentially what project...
![What are the advantages of an automated customer service solution?](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20l%20Customer%20Service%20Automation%20Blog%20v.4.png?width=900&name=H%26D%20l%20Customer%20Service%20Automation%20Blog%20v.4.png)
Customer Service Automation is the provision of customer service support across digital channels to nurture customer interactions. It’s one of the...
![How a CRM will take your customer experience to the next level](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20l%20Sales%20CRM%20Header%20Image.png?width=900&name=H%26D%20l%20Sales%20CRM%20Header%20Image.png)
Tired of endless spreadsheets of customer data, and wishing there was a way you could integrate everything into a centralised hub that also...
![Does Long Form Content Rank Higher on Google Search?](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20Long%20Form%20Content%20Blog.png?width=900&name=H%26D%20Long%20Form%20Content%20Blog.png)
We came across a stat that said “75% of readers want to read content that’s less than 1000 words” and it got us thinking! Knowing that Google’s...
![Marketing Automation: Why Going Too Complex Too Soon Can Hurt You](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/What%20is%20Marketing%20Automation%20v.4.png?width=900&name=What%20is%20Marketing%20Automation%20v.4.png)
Looking for ways to save time and money on repetitive marketing processes while driving higher customer engagement? Look no further, as Marketing...
![What is Digital Transformation and Why Do You Need it Now?](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20l%20What%20is%20Digital%20Transformation%20and%20Why%20You%20Need%20it%20Now%20%28Alternate%20Design%29-1.png?width=900&name=H%26D%20l%20What%20is%20Digital%20Transformation%20and%20Why%20You%20Need%20it%20Now%20%28Alternate%20Design%29-1.png)
If you’ve been thinking about how to grow your business using technology, then you’re in the right place. In this blog, we give you the full...
![HubSpot CMS Hub Starter: The Best Website Solution for Small Business](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20%20HubSpots%20CMS%20Hub%20Starter-png.png?width=900&name=H%26D%20%20HubSpots%20CMS%20Hub%20Starter-png.png)
With the release of the highly anticipated CMS Hub Starter, we thought we’d go over some of the key products and features that makes this release...
![How Much Does Digital Transformation Cost?](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%20How%20much%20does%20digital%20transformation%20cost.png?width=900&name=H%26D%20%20How%20much%20does%20digital%20transformation%20cost.png)
When it comes to digital transformation, there are usually four main areas of focus - technology, data, processes, and cultural change. Technology...
![Digital Marketing Statistics and Trends for 2021](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%20Marketing%20Statistics%20and%20Trends%20of%202021.png?width=900&name=H%26D%20%20Marketing%20Statistics%20and%20Trends%20of%202021.png)
With the marketing world constantly changing, it can be hard to keep up with all of the latest trends and statistics. However, staying in touch...
![What ARE Chatbots Good For? 6 Ways They Can Benefit Your Business](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%20Chatbot%20Blog%201%20Header%20%281%29.png?width=900&name=H%26D%20%20Chatbot%20Blog%201%20Header%20%281%29.png)
Before taking on the task of writing this blog, being the dutiful marketer that I am, I did a bit of keyword research around what people are...
![An Introduction to HubSpot’s New Operations Hub](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%20Operations%20Hub%20Blog%20Header.png?width=900&name=H%26D%20%20Operations%20Hub%20Blog%20Header.png)
Operations Hub is a new suite of tools that supercharges HubSpot’s CRM platform with improved integrations, more robust data quality tools, and...
![How Apple's iOS 14.5 Update is Changing Digital Advertising](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%20iOS%2014.5%20Blog%20Header.png?width=900&name=H%26D%20%20iOS%2014.5%20Blog%20Header.png)
One of Apple's most anticipated privacy changes in years has arrived with the release of iOS 14.5. The most notable and consequential feature...
![](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D_WIT3.png?width=900&name=H%26D_WIT3.png)
Auckland, New Zealand, 27th April 2021: Kiwi founded digital transformation agency, Hype & Dexter, is putting women in tech on the map, with their...
![](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/The%20Five%20Sins%20of%20CRM%20Implementations.png?width=900&name=The%20Five%20Sins%20of%20CRM%20Implementations.png)
It's exciting to get new software implemented to make your business flow better, your sales reps happier, and the marketing team's lives made...
![](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/H%26D%20%20Account%20Based%20Marketing.png?width=900&name=H%26D%20%20Account%20Based%20Marketing.png)
If you haven’t heard of Account Based Marketing before, it might sound like some boring formal name for a more traditional type of marketing, or...
![](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/Copy%20of%20Blog_Images_Blue+Aqua.png?width=900&name=Copy%20of%20Blog_Images_Blue+Aqua.png)
As one of New Zealand's leading digital disrupters and the recently crowned HubSpot APAC Partner of the Year, our team at Hype & Dexter is no...
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It’s official, we’ve won HubSpot’s 2020 Partner of the Year Award in APAC for the 2nd year in a row, and we’re stoked to be recognised for all of...
![](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20%20Using%20Project%20Management%20Tools%20%281%29.png?width=900&name=H%26D%20%20Using%20Project%20Management%20Tools%20%281%29.png)
Ever since the dawn of project management, scope creep has always crept into projects, plaguing businesses and employees alike. It's a challenge...
![Scaling Your Business without Sacrificing the Quality of Work You Deliver](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/scaling-your-business-blog.png?width=900&name=scaling-your-business-blog.png)
As businesses grow, sometimes the things they do best get lost in the sauce. This blog covers tips on how to do both – grow at a rapid pace and...
![Introducing our H&D Women in Tech Internship Initiative](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/H%26D%20_%20Blog%20Hero%20Image%20Template%20%2833%29.png?width=900&name=H%26D%20_%20Blog%20Hero%20Image%20Template%20%2833%29.png)
There's no denying that diversity in the technology sector has traditionally been a challenge for many businesses, with the most recent statistics...
![How to Use Sales Analytics & Forecasting in Coaching Conversations](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20_%20Blog%20Hero%20Image%20Template%20%281%29.png?width=900&name=H%26D%20_%20Blog%20Hero%20Image%20Template%20%281%29.png)
What do successful sports team all have in common? They have a good work ethic, they have star players, and they have a star coach, coaching them...
![Elite partners of HubSpot from Hype and Dexter](https://resources.hypeanddexter.com/hs-fs/hubfs/social/Ryan/hype-and-dexter-team-elite.png?width=900&name=hype-and-dexter-team-elite.png)
Auckland-based automation agency Hype & Dexter has been named one of the first HubSpot Agencies in the world to achieve ‘Elite’ status, in addition...
![The Key Elements of an Effective Sales Playbook](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20_%20Blog%20Hero%20Image%20Template.png?width=900&name=H%26D%20_%20Blog%20Hero%20Image%20Template.png)
At the very core of your business, is your sales team. They're on the front line, championing your brand, sniffing out new leads, getting customers...
![What Good Workflow Management Systems Looks Like for Businesses](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20_%20Inbound%20Blog%20Template%20Background%20%20%20%281%29.png?width=900&name=H%26D%20_%20Inbound%20Blog%20Template%20Background%20%20%20%281%29.png)
In today's world, no matter the size of your business, it can be hard to juggle and staying on top of all the tasks you and your team need to get...
![The Tell-Tale Signs of Sales Friction & How to Reduce It](https://resources.hypeanddexter.com/hs-fs/hubfs/H%26D%20_%20Inbound%20Blog%20Template%20Background%20%20-1.png?width=900&name=H%26D%20_%20Inbound%20Blog%20Template%20Background%20%20-1.png)
Like a lot of businesses, your sales team is at the core of everything you do. Finding new business, getting them over the line, maintaining...
![Our Secret Sauce to People and Processes](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/Our%20Secret%20Sauce%20to%20People%20and%20Processes.png?width=900&name=Our%20Secret%20Sauce%20to%20People%20and%20Processes.png)
When it comes to marketing and operations, management of internal comms and processes are regularly the poor cousins in comparison to external and...
![Top 5 New Sales Hub Enterprise Features We’re Most Excited About](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/H%26D%20_%20Inbound%20Blog%20Post%20Template%203%20%281%29.png?width=900&name=H%26D%20_%20Inbound%20Blog%20Post%20Template%203%20%281%29.png)
You've probably heard a lot of noise lately around the new HubSpot Sales Hub Enterprise features that are being rolled out from now onwards. We...
![H&D Exclusive: HubSpot Custom Objects Blow-by-Blow](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/H%26D%20Exclusive%20HubSpot%20Custom%20Objects%20Blow-by-Blow.png?width=900&name=H%26D%20Exclusive%20HubSpot%20Custom%20Objects%20Blow-by-Blow.png)
Brand new to 2020 and in line with HubSpot's game changing Sales Hub Enterprise roll out is a feature the H&D team are particularly excited to...
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At the heart of today's most disruptive companies is customer experience, and at the centre of delivering a service that delights and exceeds...
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If you've never been through a customer relationship management system (CRM) roll-out process, the jargon and processes can be a little confusing...
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Getting used to a new customer relationship management system (CRM) can be a challenge for yourself as well as your team if you've not had one...
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Like me, I’m sure you’ve seen more of your colleagues’ messy bedrooms and semi-naked partners than any employer should ask of you. My eyes! Is...
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Historically, there have always been unforeseen challenges that businesses have had to face in the form of recession. The GFC of '07, The Asian...
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Right now, a lot of Kiwi businesses are feeling them impact of COVID-19 in New Zealand. Some of our favourite and long-standing companies have been...
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Well not quite 1999, but I bet many of you would love to go back to the prices of the mid-2000s for CPCs and CPMs on Facebook and Google. Well,...
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As the ripples of the measures taken by our governments to stop the spread of COVID-19 are felt by almost every individual and business industry,...
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The changes that businesses have been experiencing as a result of COVID-19 are having the unfortunate effect of an increase in scammers and hackers...
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For years, companies have been slowly making the shift in ideology towards encouraging remote working (or working from home) as a way to increase...
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We have been named the top HubSpot solutions partner for the entire Asia Pacific region for 2019! The win also sees us take the number 7 spot in...
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When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the experience...
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Just a few weeks ago, Google released news that stirred up the marketing world and forced digital marketers to rethink how their future strategies...
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Getting your marketing budget right is a crucial to the success of your small business and that's because your marketing spend is a direct...
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We're stoked to have won the HubSpot Impact Award for Service Hub in the APAC region for this innovative solution for new customer onboarding.
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There are loads of benefits to upgrading your business with a sales CRM: from financial benefits, to improving your business productivity, to...
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If your goal is to create a strong subscriber base or, better yet, generate leads that become genuine sales opportunities - you need to have an...
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It's nearly that time of year again when the Christmas lights start coming out, people start dressing up as Santa and the weather (hopefully?)...
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No HubSpot implementation is completely straightforward, but of course, the needs of some – usually very large – businesses are particularly...
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"Two full sessions and heaps of questions!" Such was the scenario for our very own CXO, Romi Dexter, when she spoke at Inbound 2018 in Boston last...
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When it comes to finding a decent CRM comparison tool, it's surprisingly hard – much harder than it needs to be.
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GROW with Hubspot 2019 - one of the biggest APAC industry events for company builders, marketers, and sales leaders is here!
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Imagine this: You have customers in your CRM, your customer service platform, and your marketing platform. Now think of what would happen if X...
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The way customers do business has changed quite a lot in the past decade. Gone are the days when customers would buy whatever’s readily available....
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If you were building a house, putting a flat-pack wardrobe together or building a Lego Millennium Falcon, you’d follow a plan … right? For the best...
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You have a business you love, a product to sell that you're passionate about, and it's time to fire up the marketing pistons and start generating...
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It can be tricky figuring out which leads are worth pursuing, which ones are likely to convert into customers, and which ones you should leave to...
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Sales techniques have come a long way since we used to door-knock or call prospective clients 12 times an hour, just to force this discount or that...
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Today is a rather significant one for each of the women at Hype & Dexter. Working in the tech industry is one that has long been dominated by...
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We are delighted to have been recognised by leading global inbound software company HubSpot, with two significant accolades. We have been ranked...
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It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you...
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It doesn’t matter how expertly-written your latest blog is, how many ‘likes’ your latest video gets, or how much effort you put into refining and...
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If you run a business or have ever worked in Sales or Marketing, you’ll understand the friction that can occur between the two. Traditionally it’s...
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Most businesses understand the benefits of a blog. It’s an opportunity to express your company’s ‘real you’ by communicating in a way that’s...
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Why is online chat (and specifically chatbots) the Next. Big. Thing? Well, 20 years ago shopping was done in via bricks and mortar. Or, if you made...
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Forget relying on Excel spreadsheets, handwritten notes and your memory to connect with and convert a customer; for as long as modern sales...
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We’ve all had that ominous feeling in the pit of our stomachs: you’ve got a blog due today but it’s already 3:30pm and you’re still neck-deep in...
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125 years ago, women were given the right to vote in New Zealand - the first country in the world to do so. As the country reflects on how far...
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Hype & Dexter are officially the exclusive New Zealand launch partner for HubSpot's game-changing new sales enablement platform – Sales Hub...
![How to create a content marketing strategy in 2 hours](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/How%20to%20create%20a%20content%20marketing%20strategy%20in%202%20hours%20%281%29.png?width=900&name=How%20to%20create%20a%20content%20marketing%20strategy%20in%202%20hours%20%281%29.png)
Since the dawn of video platforms like YouTube and more recently TikTok and Instagram Reels, marketers have been questioning the effectiveness of...
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Hype & Dexter, the ‘Digital Transformation Agency’ founded in Auckland this year by four former GrabOne colleagues has been named by CRM &...
![Inbound Crash Course: Turning Inbound Leads Into Inbound Sales](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/Taking%20your%20customers%20on%20a%20journey%20%286%29.png?width=900&name=Taking%20your%20customers%20on%20a%20journey%20%286%29.png)
You should now be familiar with the inbound marketing funnel – you’ve been through most of it! You are now in the ‘close’ phase which means you’ve...
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Over the course of our last few posts, Romi and I have been talking mainly about campaigns – the tactical and promotional activity that generates...
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Even with the most informed and best intended upfront campaign design, sometimes campaigns fall flat. Even if they are performing well, there is...
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In my last post I walked through how to map your customer journey, in this email I will take that customer journey and transform it into a lead...
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In this post I'm going to take you through how to create a customer journey that resonates with your personas to help take them from strangers →...
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Now you are getting more familiar with the why and how of inbound, and should be getting to grips now with the four phases of the inbound...
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I’m Romi Dexter, Founder and Director of Hype & Dexter. In this post I will walk you through setting SMART goals and calculating your return on...
![Out with the outbound & in with the new](https://resources.hypeanddexter.com/hs-fs/hubfs/Blog%20/Blog%20Images/Copy%20of%20Copy%20of%20Innovative%20Ways%20to%20Repurpose%20Your%20Blog%20Content.png?width=900&name=Copy%20of%20Copy%20of%20Innovative%20Ways%20to%20Repurpose%20Your%20Blog%20Content.png)
Welcome to the first installment of your crash course in inbound marketing. You will be receiving insider tips and tricks on how to build the...
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Four years ago I was preparing one of New Zealand’s few $100m Ecommerce businesses to be part of an IPO.
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I’ve worked in content and social marketing since before those terms really existed. You didn’t even have to pay to reach an audience on Facebook!...
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Having worked in the digital space since 1999, almost before the Internet as we know it, I have been around since Google was only 6 months old. I...