We’re proud to announce that Hype & Dexter has earned another two new HubSpot Accreditations: the Data Migration Accreditation and the Custom Integration Accreditation. These accreditations recognise...
Your Blog
I’ve seen this play out too many times. A business needs a CRM, an integration, or some automation work. They shop around, get a few quotes, and then… they go for the cheapest option.
With the growing pressures of an incredibly competitive APAC market, digital transformation is no longer just an ambition—it’s a necessity. We're seeing an increasing amount of businesses across the...
I’ve seen projects soar, and I’ve seen them crash. And I can tell you—when it comes to managing successful projects, the difference isn’t the tech, it’s how you run the project.
When it comes to sequences and automated marketing emails, it's not unusual for there to be a bit of confusion. At the end of the day, both options are just forms of sending an automated email—so...
Today, Hype & Dexter announced that it has completed the rigorous requirements for the Solution Architecture Design HubSpot Accreditation and the Service Implementation HubSpot Accreditation.
Accomplished tech leader JD Sherman has joined Avidly as an advisory board member and investor to aid the company with its further expansion into the United States and drive forward their global...
Trade shows and conferences offer businesses invaluable opportunities to showcase their products, connect with industry peers, and drive growth. However, simply showing up at a trade show isn't...
What you need to know about Strategic Data Capture
If you work in a business and are feeling the pressure to collect and use data to grow your organisation, you’re not alone.
The process of website development historically involved some pretty intricate coding, and a considerable time investment. However, for those looking for a faster and easier way to create and manage...
April 3rd marked the official release of HubSpot’s Content Hub product. HubSpot describes this tool as, “an all-in-one, AI-powered content marketing software that helps marketers create and manage...
For businesses wanting to help their customers help themselves, digital self service is a big part of the solution. What exactly is self-service? At first, most people think of a self-checkout, which...
Whether you're an old hat or a newbie email marketer, the spam folder can pose a consistent and formidable blocker for your marketing efforts. A study conducted in 2021 revealed that 43.37% of the...
Digital transformation projects like CRM implementation and tech stack consolidation are fast becoming commonplace among businesses looking to up their operational performance, get ahead of their...
Hype & Dexter, the leading APAC HubSpot Solutions Partner has officially signed to join Avidly, 4x HubSpot Global Partner of the Year.
Customers have more choice than ever before, which is why it's so critical to look after them and inspire loyalty within them. Treat them so well at every stage of the journey, that they want to stay...
Once upon a time, receiving an email from a big brand, addressed directly to you with your name in the opening line was an incredibly exciting experience. That was the height of personalisation. Such...
If you're wanting to use software to better automate your business processes, have consistency across the company and ensure compliance for HR then digital transformation in HR should be top of mind....
Sales is undoubtedly one of the (possibly even the) most critical functions in any business's growth (Well at least that what "we" {sales people} think!!), the efficiency and velocity of a sales...
Building a professional blog is an essential step in building your brand. It's useful for SEO and inbound marketing, engaging new and returning customers, and filling out your sitemap with useful...
Is Google dead? This question keeps popping up all over the SEO landscape as generative AI continues to revolutionise how we approach search. But is Google really at risk of becoming obsolete? The...
I joined Hype & Dexter (H&D) 15 months ago and since then, I’ve had a lot of great opportunities. One of my favourite and most memorable experiences was attending Kiwi PyCon in August 2022. For a...
Just like your favourite streetwear designers create clothing with the wearer in mind, stepping into your users' shoes can help you construct a website that people want to visit, engage with, and...
From automating business payments, budgeting, financial forecasting and more, digital technology is responsible for reshaping the financial industry and with it, how companies manage the bottom line.
Just Do It.
Way back in 1996, George R.R Martin published Game of Thrones and Bill Gates wrote an essay titled Content is King. Yet unlike Jon Snow, content still reigns supreme in 2022. Although it’s fair to...
We’re barely a few months into 2022, but the trends that will shape digital marketing this year are already becoming apparent. To help narrow down the list of what to tune into, we’ve covered 7 key...
Ever clicked onto a website only to see a small headline, cluttered content and a page so poorly designed that you’d rather leave than keep scrolling? It’s memorable for all the wrong reasons, right?...
A thriving digital culture is at the heart of successful modern businesses. And with the constant innovation of new technology, having a team that’s open to change is a vital aspect of successful...
You could smash out the best blogs and landing pages for your business, but if you don’t include keywords that are specific to your topic, your content won’t rank on search engines and reach your...
As we all know websites are built with paragraphs of complex code, and can have have a lengthy development time from start to finish. If you’re after a quick and simple website, then you’re in luck –...
Websites are great for connecting business to customers, and informing them about anything and everything they do. But, when it comes to cold, hard conversion, nothing really beats a landing page,...
From customer satisfaction surveys to subscribing to a brand’s newsletter, data is all around us - and it’s the key to making critical business decisions and improving your customer experience. With...
Whether you’re making your morning coffee, or mapping out the timeline of your next project - everything has a process. Having robust processes in place will streamline your procedures and increase...
Hype & Dexter, the Auckland based digital transformation agency, and HubSpot Partner of the Year for the APAC region, has teamed up with a network of other partner agencies around the world to launch...
Auckland, New Zealand, 27th January 2022: Today, digital transformation agency Hype & Dexter announced that it has been named a winner in the APAC Partner of the Year category in HubSpot’s 2021...
Having a website that allows for translation into more than one language lets you communicate with customers all around the world. If you don’t have a multilingual website, you could be losing out on...
When it comes to capturing leads, collecting valuable customer feedback, or securing personal data - forms have been highly regarded as a timeless gold standard (even back when they were made of...
Cloud-based software should be at the heart of every business’ customer engagement strategy, as it allows them to engage with customers in a timely, personalised and cost-effective manner. Digital...
Apple’s iOS 15 has been making waves around businesses, and with a big emphasis around customer privacy, it comes at the cost of email performance. Keep reading to find out the changes around...
From famous guest speakers like Oprah, Hasan Minhaj and Spike Lee, to sitting down with HubSpot Co-Founders, Brian Halligan and Dharmesh Shah, and HubSpot CEO Yamini Rangan, INBOUND 2021 inspired us...
When was the last time you looked at your phone? It won’t have been that long ago, since mobile phones have become a daily part of our lives and a necessity to communicate with our family and...
Are your current business systems not communicating with other as you intended and putting a serious dent in your productivity? With information flowing on disparate systems, for all you know, your...
HubSpot’s INBOUND 2021 was an absolute blast, with lots of awesome sessions featuring incredible speakers, the 3-day virtual event exceeded our expectations. The fully immersive platform including a...
The world has changed a lot over the past few years, and your clients, prospects and customers now expect a lot more for a lot less. The countless amount of self-serving options available to us means...
Imagine a tool that helps you plan, manage and optimise your resources and tracks your return on investment (ROI) - that’s essentially what project management software can do! Project management...
Customer Service Automation is the provision of customer service support across digital channels to nurture customer interactions. It’s one of the areas of Digital Transformation (What is Digital...
Tired of endless spreadsheets of customer data, and wishing there was a way you could integrate everything into a centralised hub that also enhances your customer experience (CX)? If that’s a yes,...
We came across a stat that said “75% of readers want to read content that’s less than 1000 words” and it got us thinking! Knowing that Google’s algorithm prioritises long form content, we wanted to...
Looking for ways to save time and money on repetitive marketing processes while driving higher customer engagement? Look no further, as Marketing Automation is the answer! Marketing Automation is an...
If you’ve been thinking about how to grow your business using technology, then you’re in the right place. In this blog, we give you the full rundown on what Digital Transformation is – why it’s...
With the release of the highly anticipated CMS Hub Starter, we thought we’d go over some of the key products and features that makes this release so exciting for SMBs.
When it comes to digital transformation, there are usually four main areas of focus - technology, data, processes, and cultural change. Technology can be considered the main driving force behind...
With the marketing world constantly changing, it can be hard to keep up with all of the latest trends and statistics. However, staying in touch with how marketing is evolving can be critical to the...
Before taking on the task of writing this blog, being the dutiful marketer that I am, I did a bit of keyword research around what people are searching for when it comes to chatbots. Initially, I was...
Operations Hub is a new suite of tools that supercharges HubSpot’s CRM platform with improved integrations, more robust data quality tools, and more flexible automation. If you want to find out what...
One of Apple's most anticipated privacy changes in years has arrived with the release of iOS 14.5. The most notable and consequential feature included in the update is App Tracking Transparency...
Auckland, New Zealand, 27th April 2021: Kiwi founded digital transformation agency, Hype & Dexter, is putting women in tech on the map, with their win at B&T’s Australasian Women Leading Tech Awards....
It's exciting to get new software implemented to make your business flow better, your sales reps happier, and the marketing team's lives made easier. So what gives when you try to implement a new CRM...
If you haven’t heard of Account Based Marketing before, it might sound like some boring formal name for a more traditional type of marketing, or something to do with accounting.
As one of New Zealand's leading digital disrupters and the recently crowned HubSpot APAC Partner of the Year, our team at Hype & Dexter is no stranger to making waves in the technology industry. But...
It’s official, we’ve won HubSpot’s 2020 Partner of the Year Award in APAC for the 2nd year in a row, and we’re stoked to be recognised for all of the awesome things we do.
Ever since the dawn of project management, scope creep has always crept into projects, plaguing businesses and employees alike. It's a challenge that every project faces and it's a challenge that...
As businesses grow, sometimes the things they do best get lost in the sauce. This blog covers tips on how to do both – grow at a rapid pace and still deliver outstanding work.
There's no denying that diversity in the technology sector has traditionally been a challenge for many businesses, with the most recent statistics stating that while companies are taking action to...
What do successful sports team all have in common? They have a good work ethic, they have star players, and they have a star coach, coaching them to be the very best they can be. And just like a...
Auckland-based automation agency Hype & Dexter has been named one of the first HubSpot Agencies in the world to achieve ‘Elite’ status, in addition to their HubSpot APAC Partner of the Year title and...
At the very core of your business, is your sales team. They're on the front line, championing your brand, sniffing out new leads, getting customers over the line, and maintaining those ever important...
In today's world, no matter the size of your business, it can be hard to juggle and staying on top of all the tasks you and your team need to get through in a day, week, or month. Remembering...
Like a lot of businesses, your sales team is at the core of everything you do. Finding new business, getting them over the line, maintaining relationships and plenty more. On paper, sales should...
When it comes to marketing and operations, management of internal comms and processes are regularly the poor cousins in comparison to external and client-facing initiatives. It's easy to let your...
You've probably heard a lot of noise lately around the new HubSpot Sales Hub Enterprise features that are being rolled out from now onwards. We think there's a good reason for the noise too; HubSpot...
Brand new to 2020 and in line with HubSpot's game changing Sales Hub Enterprise roll out is a feature the H&D team are particularly excited to announce; HubSpot Custom Objects. Before this...
At the heart of today's most disruptive companies is customer experience, and at the centre of delivering a service that delights and exceeds expectations, is always your CRM. Your CRM is the...
If you've never been through a customer relationship management system (CRM) roll-out process, the jargon and processes can be a little confusing and challenging to get the hang of. Often when we...
Getting used to a new customer relationship management system (CRM) can be a challenge for yourself as well as your team if you've not had one before. With a huge variety of functions and features...
Like me, I’m sure you’ve seen more of your colleagues’ messy bedrooms and semi-naked partners than any employer should ask of you. My eyes! Is there danger money for such things?
Historically, there have always been unforeseen challenges that businesses have had to face in the form of recession. The GFC of '07, The Asian Financial Crisis of '98 and many years prior to that,...
Right now, a lot of Kiwi businesses are feeling them impact of COVID-19 in New Zealand. Some of our favourite and long-standing companies have been forced to close their doors, people have been made...
Well not quite 1999, but I bet many of you would love to go back to the prices of the mid-2000s for CPCs and CPMs on Facebook and Google. Well, right now, we are seeing these incredibly low prices...
As the ripples of the measures taken by our governments to stop the spread of COVID-19 are felt by almost every individual and business industry, there is no doubt that we're facing business and...
The changes that businesses have been experiencing as a result of COVID-19 are having the unfortunate effect of an increase in scammers and hackers attacking businesses for their data, passwords and...
For years, companies have been slowly making the shift in ideology towards encouraging remote working (or working from home) as a way to increase productivity, support staff well-being and tailoring...
We have been named the top HubSpot solutions partner for the entire Asia Pacific region for 2019! The win also sees us take the number 7 spot in the global rankings of agencies who provide solutions...
When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the experience required to put together a cohesive,...
Just a few weeks ago, Google released news that stirred up the marketing world and forced digital marketers to rethink how their future strategies for PPC advertising would look: Within two years...
Powerful Enterprise-level marketing automation, without complexity.
Getting your marketing budget right is a crucial to the success of your small business and that's because your marketing spend is a direct investment in your revenue generation: "The business...
We're stoked to have won the HubSpot Impact Award for Service Hub in the APAC region for this innovative solution for new customer onboarding.
There are loads of benefits to upgrading your business with a sales CRM: from financial benefits, to improving your business productivity, to nurturing and optimising relationships with your...
If your goal is to create a strong subscriber base or, better yet, generate leads that become genuine sales opportunities - you need to have an offer.
It's nearly that time of year again when the Christmas lights start coming out, people start dressing up as Santa and the weather (hopefully?) starts to improve enough that the beach sounds like a...
No HubSpot implementation is completely straightforward, but of course, the needs of some – usually very large – businesses are particularly advanced. This means projects for multi function, multi...
"Two full sessions and heaps of questions!" Such was the scenario for our very own CXO, Romi Dexter, when she spoke at Inbound 2018 in Boston last year. But Romi nailed her talk at HubSpot Partner...
We're pleased to announce that Yellow has purchased a 25% stake in Hype & Dexter.
When it comes to finding a decent CRM comparison tool, it's surprisingly hard – much harder than it needs to be.
GROW with Hubspot 2019 - one of the biggest APAC industry events for company builders, marketers, and sales leaders is here!
Imagine this: You have customers in your CRM, your customer service platform, and your marketing platform. Now think of what would happen if X person had just complained about the widget they bought...
The way customers do business has changed quite a lot in the past decade. Gone are the days when customers would buy whatever’s readily available. Today’s customer is more enlightened and they do...
If you were building a house, putting a flat-pack wardrobe together or building a Lego Millennium Falcon, you’d follow a plan … right? For the best results, plans and instructions should be followed...
You have a business you love, a product to sell that you're passionate about, and it's time to fire up the marketing pistons and start generating some quality leads. A lot of businesses come to us...
It can be tricky figuring out which leads are worth pursuing, which ones are likely to convert into customers, and which ones you should leave to someone else to deal with.
Sales techniques have come a long way since we used to door-knock or call prospective clients 12 times an hour, just to force this discount or that deal down their throats and hopefully get them...
Today is a rather significant one for each of the women at Hype & Dexter. Working in the tech industry is one that has long been dominated by males, and MYOB (one of the leading tech businesses in...
We are delighted to have been recognised by leading global inbound software company HubSpot, with two significant accolades. We have been ranked number 5 in the world for 2018, beating leading...
It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you won’t be able to make them take notice of it.
It doesn’t matter how expertly-written your latest blog is, how many ‘likes’ your latest video gets, or how much effort you put into refining and re-refining your marketing strategy; what your...
If you run a business or have ever worked in Sales or Marketing, you’ll understand the friction that can occur between the two. Traditionally it’s been viewed that both teams perform two unique roles...
Most businesses understand the benefits of a blog. It’s an opportunity to express your company’s ‘real you’ by communicating in a way that’s friendlier and less corporate than your regular...
Why is online chat (and specifically chatbots) the Next. Big. Thing? Well, 20 years ago shopping was done in via bricks and mortar. Or, if you made the big leap to order something over the phone,...
![10 HubSpot Integrations We Think are Pretty Sh*t Hot [and 4 you might not need any more]](https://resources.hypeanddexter.com/hubfs/Blog%20/Blog%20Images/10-of-the-best-hubspot-integrations-blog-1.jpg "10 HubSpot Integrations We Think are Pretty Sh*t Hot [and 4 you might not need any more]")
Let's compare HubSpot with a Subaru Impreza...
Forget relying on Excel spreadsheets, handwritten notes and your memory to connect with and convert a customer; for as long as modern sales processes have been around, customer relationship...
We’ve all had that ominous feeling in the pit of our stomachs: you’ve got a blog due today but it’s already 3:30pm and you’re still neck-deep in emails and, oh yeah, don’t forget that infographic you...
125 years ago, women were given the right to vote in New Zealand - the first country in the world to do so. As the country reflects on how far we’ve taken gender equality, it’s timely to consider the...
Hype & Dexter are officially the exclusive New Zealand launch partner for HubSpot's game-changing new sales enablement platform – Sales Hub Enterprise.
Since the dawn of video platforms like YouTube and more recently TikTok and Instagram Reels, marketers have been questioning the effectiveness of blog content — are people still interested in reading...
Hype & Dexter, the ‘Digital Transformation Agency’ founded in Auckland this year by four former GrabOne colleagues has been named by CRM & Marketing Automation software provider HubSpot, as their...
You should now be familiar with the inbound marketing funnel – you’ve been through most of it! You are now in the ‘close’ phase which means you’ve demonstrated a real interest in Inbound Marketing...
Over the course of our last few posts, Romi and I have been talking mainly about campaigns – the tactical and promotional activity that generates leads for your business. In this email I’m going to...
Even with the most informed and best intended upfront campaign design, sometimes campaigns fall flat. Even if they are performing well, there is always room for improvement.
In my last post I walked through how to map your customer journey, in this email I will take that customer journey and transform it into a lead generating campaign machine. Planning your campaign...
In this post I'm going to take you through how to create a customer journey that resonates with your personas to help take them from strangers → visitors → leads → customers → promoters. Here’s the...
Now you are getting more familiar with the why and how of inbound, and should be getting to grips now with the four phases of the inbound methodology. But who are we developing all this for? Our...
I’m Romi Dexter, Founder and Director of Hype & Dexter. In this post I will walk you through setting SMART goals and calculating your return on marketing investment (or ROMI!). Creating SMART goals...
Welcome to the first installment of your crash course in inbound marketing. You will be receiving insider tips and tricks on how to build the ultimate inbound program and start driving leads and...
Four years ago I was preparing one of New Zealand’s few $100m Ecommerce businesses to be part of an IPO.
I’ve worked in content and social marketing since before those terms really existed. You didn’t even have to pay to reach an audience on Facebook! So a lot has changed under my watch – including...
Having worked in the digital space since 1999, almost before the Internet as we know it, I have been around since Google was only 6 months old. I have gone through two dot bombs and have seen the...
Some of New Zealand’s digital and Ecommerce heavyweights have come together to create a new digital agency, Hype & Dexter, based in Auckland.