A transformative chapter, as Hype & Dexter evolves into Avidly | APAC, unlocking new possibilities and expertise for businesses across the region.
A New Era for Digital Transformation in APAC
Hype & Dexter’s journey has always been about empowering businesses across the APAC region with advanced digital transformation solutions. Today, we are excited to announce the next phase in our evolution: as of Q1 2026, Hype & Dexter will become ‘Avidly | APAC’ as part of the Avidly Group. This marks a significant milestone in our commitment to lead digital transformation and CRM enablement for businesses seeking growth, efficiency, and innovation.
Our rebrand is more than a name change—it’s a promise to deliver even greater value, leveraging the combined strength and global expertise of the Avidly Group to help organizations in Australia, New Zealand, and beyond achieve their strategic goals.
What the Rebrand Means for Our Clients and Partners
As we transition to Avidly | APAC, our clients and partners can expect continuity in the trusted relationships and outcomes that have defined our brand. Our dedication to delivering HubSpot-driven CRM, marketing automation, and digital transformation solutions remains unwavering, ensuring that your business objectives remain at the forefront of everything we do.
The rebrand brings enhanced access to a global network of resources, knowledge, and capabilities. Our clients will benefit from broader solution offerings, deeper industry insights, and a unified approach to digital transformation—while continuing to receive the personalised, locally-focused service that sets us apart in the APAC market.
Expanding Capabilities: Leveraging the Power of Avidly Group
Joining the Avidly Group opens new horizons for our team and our clients. Avidly is internationally recognised for its innovative approach to digital transformation and as one of the world’s leading HubSpot Solutions Partners. Through this partnership, we will expand our service portfolio, introducing new methodologies, advanced technologies, and best practices refined across global markets.
Our clients will gain access to specialised expertise in CRM enablement, marketing automation, data integration, and scalable digital solutions. This means more comprehensive support for your business, from strategy through to implementation and ongoing optimization—integrating seamlessly with your existing systems and future ambitions.
Continuity, Commitment, and Enhanced Value
While our name changes, our core values and commitment to your success remain unchanged. As Avidly | APAC, we will continue to operate with the same leadership, team, and client-first philosophy that you have come to trust. Our proven approach to HubSpot CRM implementation, marketing enablement, and digital strategy will be elevated by Avidly’s global resources, enabling us to deliver even more robust, measurable outcomes.
Our focus is on creating long-term value for every client, ensuring smooth transitions, minimal disruption, and ongoing support. From onboarding to optimization, you can rely on us to maintain service levels, safeguard business continuity, and introduce enhancements that drive tangible business results.
Preparing for the Future: How This Change Empowers Your Business
The digital landscape in APAC is evolving at pace, and businesses need agile, future-proof solutions that scale with them. By becoming Avidly | APAC, we are better positioned to deliver leading-edge HubSpot CRM and digital transformation services that empower your team, streamline operations, and unlock new growth opportunities.
Our commitment to innovation, education, and continuous improvement will ensure that your business stays ahead of industry trends and technological advancements. As your partner in digital transformation, we are excited to help you navigate change confidently—delivering solutions that drive efficiency, enhance customer experiences, and support your strategic vision for the future.
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