April 3rd marked the official release of HubSpot’s Content Hub product. 

HubSpot describes this tool as, “an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey.”

It was previously known as CMS Hub, but has since been remixed and updated to include a range of fresh tools on top of the old ones, maximising the power of HubSpot’s CMS capabilities in a new and exciting way.

Let's take a look at what you can access with this new product.  

What new features can you find in HubSpot’s Content Hub?

• Podcasts - Available for Content Hub Professional and Content Hub Enterprise
• Content Remix - Available for Content Hub Professional and Content Hub Enterprise
• AI Translations - Available for Content Hub Professional and Content Hub Enterprise
• Brand Voice - Available for Content Hub Professional and Content Hub Enterprise
• Content Embed - Available for Content Hub Professional and Content Hub Enterprise
• Post Narration - Available for CMS Hub Professional, CMS Hub Enterprise, Content Hub Professional, Content Hub Enterprise, Marketing Hub Professional (if purchased before April 3rd) and Marketing Hub Enterprise (if purchased before April 3rd)
• Member Blogs - Available for CMS Hub Enterprise, Content Hub Professional and Content Hub Enterprise
• Content Library - Available in free tier
• AI Blog Post Generator -  Base functionality is available in the Free tier. However, select features are only available in Content Hub Professional and Content Hub Enterprise:
  • AI-generated image
  • Custom talking points
  • Uses GPT-4
  • Ability to specify custom keywords
  • Don’t suggest topics I’ve already written about
  • Suggest topics based on industry and audience
  • Integrated with brand voice
• AI Image Generator - Available for CMS Hub Starter, CMS Hub Professional, CMS Hub Enterprise, Content Hub Starter, Content Hub Professional and Content Hub Enterprise

Users will still get to enjoy all of their favourite features they’ve been using from the CMS Hub like Blogs, Landing Pages and Customer Portals — just newly housed under the Content Hub tool. 

With the roll-out of this massive tool, it’s obvious that HubSpot has put a serious focus on the power of AI and Marketing, to help their users produce content that is more aligned and more accessible for their audiences. 

HubSpot’s Content Hub Pricing 

HubSpot offers a range of pricing tiers to suit the needs of every business regardless of their size:

• Free: $0/month
• Starter: $20/month per seat
• Professional: $500/month (3 seats included)
• Enterprise: $1,500/month (5 seats included)

What’s more, is that alongside the new Content Hub product, HubSpot has also released a Marketing+ bundle. 

What is HubSpot’s Marketing+ Bundle?

This is a new offering from HubSpot where new HubSpot customers can buy Content Hub and Marketing Hub together at a discounted price. Note, this is only available for Professional and Enterprise tiers. 

This means users will be able to combine the powerful content generation capabilities of Content Hub, with the marketing automation and implementation capabilities of Marketing Hub, all in one place. 

If you’re interested in this offer, get in touch with us to discuss next steps! 

For any queries, email us at support@hypeanddexter.com