April 3rd marked the official release of HubSpot’s Content Hub product. HubSpot describes this tool as, “an all-in-one, AI-powered content marketing software that helps marketers create and manage...
Inbound Marketing
Building a professional blog is an essential step in building your brand. It's useful for SEO and inbound marketing, engaging new and returning customers, and filling out your sitemap with useful...
Is Google dead? This question keeps popping up all over the SEO landscape as generative AI continues to revolutionise how we approach search. But is Google really at risk of becoming obsolete? The...
Just Do It.
Way back in 1996, George R.R Martin published Game of Thrones and Bill Gates wrote an essay titled Content is King. Yet unlike Jon Snow, content still reigns supreme in 2022. Although it’s fair to...
We’re barely a few months into 2022, but the trends that will shape digital marketing this year are already becoming apparent. To help narrow down the list of what to tune into, we’ve covered 7 key...
You could smash out the best blogs and landing pages for your business, but if you don’t include keywords that are specific to your topic, your content won’t rank on search engines and reach your...
Websites are great for connecting business to customers, and informing them about anything and everything they do. But, when it comes to cold, hard conversion, nothing really beats a landing page,...
From famous guest speakers like Oprah, Hasan Minhaj and Spike Lee, to sitting down with HubSpot Co-Founders, Brian Halligan and Dharmesh Shah, and HubSpot CEO Yamini Rangan, INBOUND 2021 inspired us...
HubSpot’s INBOUND 2021 was an absolute blast, with lots of awesome sessions featuring incredible speakers, the 3-day virtual event exceeded our expectations. The fully immersive platform including a...
We came across a stat that said “75% of readers want to read content that’s less than 1000 words” and it got us thinking! Knowing that Google’s algorithm prioritises long form content, we wanted to...