GROW with Hubspot 2019 - one of the biggest APAC industry events for company builders, marketers, and sales leaders is here!
Quick Overview
Date: 6th August 2019
Venue: Hyatt Regency, 161 Sussex St, Sydney NSW 2000
Who's speaking?
Leaders of the world's most successful companies are flying to Sydney to share their wisdom.
Speakers include:
- Former Facebook CEO: Stephen Scheeler
- VP International marketing, HubSpot: Susanne Ronnqvist Ahmadi
- Head of Performance Development, Atlassian: Jamie McCollough
- Merchant Success Lead - APAC, Shopify Plus: Erik Newcomb
Breakouts, Workshops & Info Sessions
Romi's Picks
How to Stand Out with Video on Social Media
Time: 10:40 a.m.
Why this session: With the continual growth and phenomenal stats around video engagement and performance in digital - understanding how to make your video stand out and reach your target audiences will be a key strategy for us to drive with our clients over the coming years.
If video is not part of your digital strategy, here are some stats that you should consider:
- 81% of businesses use video as a marketing tool — up from 63% over the last year. (HubSpot)
- By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
- 59% of executives say they would rather watch a video than read text. (Wordstream)
- Social media posts with video have 48% more views. (HubSpot)
Grow Better Panel: How Today's Marketers are Shaping the Customer Experience
Time: 11:20 a.m.
Why this session: As the CXO of H&D, I am all about Customer Experience, usability and the customer journey is one of my personal passions and something that I chose to specialise in very early in my career. Removing friction and moving customers to evangelists should be a core strategy for every business, understanding how businesses such as The ICONIC have achieved this is of great interest.
How to Actually Build a Conversational Marketing Strategy
Time: 12:00 p.m.
Why this session: We have started to see some great results using Live Chat and ChatBots. I'm keen to see some best practice examples of how this has been practically implemented for inspiration.
Quick Wins with HubSpot Marketing Free: attract strangers to your brand and convert them into prospects
Time: 10.10am - 10.40am | 12.00pm - 12.30pm
We are regularly approached by businesses who can't afford our services or the full HubSpot Licensing yet. I love start-ups and new businesses and even though, with a lot of these prospects, I know we probably can't help them right now, if we can set them in the right direction with some great free value add that will help them grow their business, then hopefully they will be a client in our future.
HubSpot Product Demos
- HubSpot Product Demo (Marketing and Sales Tools)
- Quick Wins with HubSpot CRM: engage prospects more effectively and close deals faster
- Quick Wins with HubSpot Customer Service: delight your customers
Why these sessions: No matter how much you know about a platform, understanding how others are using it is always an enlightening experience. Also, regularly there are sneak peeks of upcoming features in these sessions.
Ryan's Picks
Prospect Like a Pro: How to Future-proof Your Sales Process
Time: 11.20 am - 11.50 am
Why this session: I'm a sales guy at heart and love learning how to better leverage technology and customer data to make sales more effective. In the past 6 months, there has been a significant increase in demand from our clients around sales enablement, so we're looking to add more knowledge to our sales enablement offerings.
Modern sales enablement technology remains a largely untapped resource that can give today’s sales representative an unprecedented advantage. The question is: how do you best leverage this technology to create a seamless sales process that will help your prospect more effectively close more deals? David Shepherd, HubSpot’s Director of Sales ANZ, will share tried and tested tactics and tools to help you work smarter.
Grow Better Panel: Attract, Engage, Delight: Building an (Employer) Brand People Love
Why this session: H&D is growing fast and in order to grow our capabilities, we need to retain and grow our people. Jeff Bezos said it best: “your brand is what people say about you when you’re not in the room.” The same is true for your employer brand. It used to be difficult to find out what a company was really like to work for, but thanks to Glassdoor, LinkedIn, and social media, that’s changed. Talented people can afford to be picky, and what your future candidates hear from their peers or read online can make or break whether they choose to work for you, or take a job with the competition instead.
Romi and Ryan will be up in Sydney to attend this event, If you're heading to Grow with Hubspot 2019, feel free to come and have a chat. Otherwise if you would like to catch-up to hear about the event please book a time with us.
