Just like your favourite streetwear designers create clothing with the wearer in mind, stepping into your users' shoes can help you construct a...
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Insights and inspiration from Hype HQ.
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Websites are great for connecting business to customers, and informing them about anything and everything they do. But, when it comes to cold, hard...
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When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the experience...
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Forget relying on Excel spreadsheets, handwritten notes and your memory to connect with and convert a customer; for as long as modern sales...
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We’ve all had that ominous feeling in the pit of our stomachs: you’ve got a blog due today but it’s already 3:30pm and you’re still neck-deep in...
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Hype & Dexter are officially the exclusive New Zealand launch partner for HubSpot's game-changing new sales enablement platform – Sales Hub...
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Since the dawn of video platforms like YouTube and more recently TikTok and Instagram Reels, marketers have been questioning the effectiveness of...
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Four years ago I was preparing one of New Zealand’s few $100m Ecommerce businesses to be part of an IPO.