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Insights and inspiration from Hype HQ.

Here's what you need to know about HubSpot's Content Hub
Here’s what you need to know about HubSpot’s new Content Hub

April 3rd marked the official release of HubSpot’s Content Hub product. HubSpot describes this tool as, “an all-in-one, AI-powered content...

How to Maximise & Redistribute your Blog Content

Building a professional blog is an essential step in building your brand. It's useful for SEO and inbound marketing, engaging new and returning...

ChatGPT: The Future of SEO or a Threat to Google's Dominance?
ChatGPT: The Future of SEO or a Threat to Google's Dominance?

Is Google dead? This question keeps popping up all over the SEO landscape as generative AI continues to revolutionise how we approach search. But...

Content Marketing: Is it Still King in 2022?
Content Marketing: Is it Still King in 2022?

Way back in 1996, George R.R Martin published Game of Thrones and Bill Gates wrote an essay titled Content is King. Yet unlike Jon Snow, content...

A 'How-To' Guide to Keyword Research
A 'How-To' Guide to Keyword Research

You could smash out the best blogs and landing pages for your business, but if you don’t include keywords that are specific to your topic, your...

Does Long Form Content Rank Higher on Google Search?
Does Long Form Content Rank Higher on Google Search?

We came across a stat that said “75% of readers want to read content that’s less than 1000 words” and it got us thinking! Knowing that Google’s...

5 Things I Wish I Knew When I Started Blog Writing

When I first dove into the universe of blog writing a few years back, I’m not ashamed to say I had all of the enthusiasm and none of the experience...

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Creating Inbound Offers: Giving away your IP doesn't have to be scary

If your goal is to create a strong subscriber base or, better yet, generate leads that become genuine sales opportunities - you need to have an...