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Insights and inspiration from Hype HQ.

How Apple's iOS 14.5 Update is Changing Digital Advertising
How Apple's iOS 14.5 Update is Changing Digital Advertising

One of Apple's most anticipated privacy changes in years has arrived with the release of iOS 14.5. The most notable and consequential feature...

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The Best Christmas Campaigns of 2018

It's nearly that time of year again when the Christmas lights start coming out, people start dressing up as Santa and the weather (hopefully?)...

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Hype & Dexter named HubSpot’s ‘Rookie of the Quarter’

Hype & Dexter, the ‘Digital Transformation Agency’ founded in Auckland this year by four former GrabOne colleagues has been named by CRM &...

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Why we created Hype & Dexter

Four years ago I was preparing one of New Zealand’s few $100m Ecommerce businesses to be part of an IPO.

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Marketing’s magic bullets

I’ve worked in content and social marketing since before those terms really existed. You didn’t even have to pay to reach an audience on Facebook!...