125 years ago, women were given the right to vote in New Zealand - the first country in the world to do so. As the country reflects on how far we’ve taken gender equality, it’s timely to consider the...
Blog | Page 11
Hype & Dexter are officially the exclusive New Zealand launch partner for HubSpot's game-changing new sales enablement platform – Sales Hub Enterprise.
Since the dawn of video platforms like YouTube and more recently TikTok and Instagram Reels, marketers have been questioning the effectiveness of blog content — are people still interested in reading...
Hype & Dexter, the ‘Digital Transformation Agency’ founded in Auckland this year by four former GrabOne colleagues has been named by CRM & Marketing Automation software provider HubSpot, as their...
You should now be familiar with the inbound marketing funnel – you’ve been through most of it! You are now in the ‘close’ phase which means you’ve demonstrated a real interest in Inbound Marketing...
Over the course of our last few posts, Romi and I have been talking mainly about campaigns – the tactical and promotional activity that generates leads for your business. In this email I’m going to...
Even with the most informed and best intended upfront campaign design, sometimes campaigns fall flat. Even if they are performing well, there is always room for improvement.
In my last post I walked through how to map your customer journey, in this email I will take that customer journey and transform it into a lead generating campaign machine. Planning your campaign...
In this post I'm going to take you through how to create a customer journey that resonates with your personas to help take them from strangers → visitors → leads → customers → promoters. Here’s the...
Now you are getting more familiar with the why and how of inbound, and should be getting to grips now with the four phases of the inbound methodology. But who are we developing all this for? Our...
I’m Romi Dexter, Founder and Director of Hype & Dexter. In this post I will walk you through setting SMART goals and calculating your return on marketing investment (or ROMI!). Creating SMART goals...
Welcome to the first installment of your crash course in inbound marketing. You will be receiving insider tips and tricks on how to build the ultimate inbound program and start driving leads and...