Sales techniques have come a long way since we used to door-knock or call prospective clients 12 times an hour, just to force this discount or that deal down their throats and hopefully get them...
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Today is a rather significant one for each of the women at Hype & Dexter. Working in the tech industry is one that has long been dominated by males, and MYOB (one of the leading tech businesses in...
We are delighted to have been recognised by leading global inbound software company HubSpot, with two significant accolades. We have been ranked number 5 in the world for 2018, beating leading...
It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you won’t be able to make them take notice of it.
It doesn’t matter how expertly-written your latest blog is, how many ‘likes’ your latest video gets, or how much effort you put into refining and re-refining your marketing strategy; what your...
If you run a business or have ever worked in Sales or Marketing, you’ll understand the friction that can occur between the two. Traditionally it’s been viewed that both teams perform two unique roles...
Most businesses understand the benefits of a blog. It’s an opportunity to express your company’s ‘real you’ by communicating in a way that’s friendlier and less corporate than your regular...
Why is online chat (and specifically chatbots) the Next. Big. Thing? Well, 20 years ago shopping was done in via bricks and mortar. Or, if you made the big leap to order something over the phone,...
Let's compare HubSpot with a Subaru Impreza...
Forget relying on Excel spreadsheets, handwritten notes and your memory to connect with and convert a customer; for as long as modern sales processes have been around, customer relationship...
We’ve all had that ominous feeling in the pit of our stomachs: you’ve got a blog due today but it’s already 3:30pm and you’re still neck-deep in emails and, oh yeah, don’t forget that infographic you...
125 years ago, women were given the right to vote in New Zealand - the first country in the world to do so. As the country reflects on how far we’ve taken gender equality, it’s timely to consider the...