blog


Insights and inspiration from Hype HQ.

The definitive advice on running online workshops

Like me, I’m sure you’ve seen more of your colleagues’ messy bedrooms and semi-naked partners than any employer should ask of you. My eyes! Is...

Tightening Up Your Cyber Security in the Wake of COVID 19

The changes that businesses have been experiencing as a result of COVID-19 are having the unfortunate effect of an increase in scammers and hackers...

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Lead Scoring: Separating the Cool from the Crap

It can be tricky figuring out which leads are worth pursuing, which ones are likely to convert into customers, and which ones you should leave to...

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10 HubSpot Integrations We Think are Pretty Sh*t Hot [and 4 you might not need any more]

Let's compare HubSpot with a Subaru Impreza...

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Women in Tech: The Fine Art of Balancing Work, Family & Gender Equality

125 years ago, women were given the right to vote in New Zealand - the first country in the world to do so. As the country reflects on how far...

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Inbound Crash Course: Ongoing Monitoring & Optimisation

Even with the most informed and best intended upfront campaign design, sometimes campaigns fall flat. Even if they are performing well, there is...

MEASURING GOALS & RETURNS FOR YOUR INBOUND MARKETING
Inbound Crash Course: Measuring Goals & Returns for Your Inbound Marketing

I’m Romi Dexter, Founder and Director of Hype & Dexter. In this post I will walk you through setting SMART goals and calculating your return on...

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Process makes perfect

Having worked in the digital space since 1999, almost before the Internet as we know it, I have been around since Google was only 6 months old. I...