blog


Insights and inspiration from Hype HQ.

Taking your customers on a journey
Inbound Crash Course: Taking Your Customers On a Journey

In this post I'm going to take you through how to create a customer journey that resonates with your personas to help take them from strangers →...

Keeping it real when it comes to your customers
Inbound Crash Course: Keeping it real when it comes to your customers

Now you are getting more familiar with the why and how of inbound, and should be getting to grips now with the four phases of the inbound...

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Marketing’s magic bullets

I’ve worked in content and social marketing since before those terms really existed. You didn’t even have to pay to reach an audience on Facebook!...

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Press Release: New Zealand Digital & Ecommerce Industry Heavyweights form New ‘Digital Transformation Agency’

Some of New Zealand’s digital and Ecommerce heavyweights have come together to create a new digital agency, Hype & Dexter, based in Auckland.