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Insights and inspiration from Hype HQ.

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What is Customer Journey Mapping & Why Does It Matter

If you were building a house, putting a flat-pack wardrobe together or building a Lego Millennium Falcon, you’d follow a plan … right? For the best...

Inbound marketing campaign
10 steps to create your first inbound marketing campaign: ultimate guide

You have a business you love, a product to sell that you're passionate about, and it's time to fire up the marketing pistons and start generating...

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Press Release: Hype & Dexter Ranks In Software Giant’s Global Top 5

We are delighted to have been recognised by leading global inbound software company HubSpot, with two significant accolades. We have been ranked...

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What's a Buyer Persona & Why Do I Need One for Inbound Marketing?

It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you...

Content planning
Why your business blog is about starting a conversation, not closing a sale

Most businesses understand the benefits of a blog. It’s an opportunity to express your company’s ‘real you’ by communicating in a way that’s...

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5 Ways to Write Killer Content in Way Less Time (Yes, It Can Be Done)

We’ve all had that ominous feeling in the pit of our stomachs: you’ve got a blog due today but it’s already 3:30pm and you’re still neck-deep in...

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Hype & Dexter named HubSpot’s ‘Rookie of the Quarter’

Hype & Dexter, the ‘Digital Transformation Agency’ founded in Auckland this year by four former GrabOne colleagues has been named by CRM &...

Building a foundation out of solid content
Inbound Crash Course: Building a Foundation Out of Solid Content

Over the course of our last few posts, Romi and I have been talking mainly about campaigns – the tactical and promotional activity that generates...

Campaigns & creative that help you crush it
Inbound Crash Course: Campaigns & Creative that help you Crush it

In my last post I walked through how to map your customer journey, in this email I will take that customer journey and transform it into a lead...