It doesn’t really matter how awesome your product or service is if you don’t know who to sell it to. If you don’t know who your audience is, you won’t be able to make them take notice of it.
Alex Mackrill | Page 3
Most businesses understand the benefits of a blog. It’s an opportunity to express your company’s ‘real you’ by communicating in a way that’s friendlier and less corporate than your regular...
We’ve all had that ominous feeling in the pit of our stomachs: you’ve got a blog due today but it’s already 3:30pm and you’re still neck-deep in emails and, oh yeah, don’t forget that infographic you...
Hype & Dexter, the ‘Digital Transformation Agency’ founded in Auckland this year by four former GrabOne colleagues has been named by CRM & Marketing Automation software provider HubSpot, as their...
Over the course of our last few posts, Romi and I have been talking mainly about campaigns – the tactical and promotional activity that generates leads for your business. In this email I’m going to...
In my last post I walked through how to map your customer journey, in this email I will take that customer journey and transform it into a lead generating campaign machine. Planning your campaign...
In this post I'm going to take you through how to create a customer journey that resonates with your personas to help take them from strangers → visitors → leads → customers → promoters. Here’s the...
Now you are getting more familiar with the why and how of inbound, and should be getting to grips now with the four phases of the inbound methodology. But who are we developing all this for? Our...
I’ve worked in content and social marketing since before those terms really existed. You didn’t even have to pay to reach an audience on Facebook! So a lot has changed under my watch – including...
Some of New Zealand’s digital and Ecommerce heavyweights have come together to create a new digital agency, Hype & Dexter, based in Auckland.