Insights and inspiration from Hype HQ.

How to avoid the spam folder
Email Marketing: How to Avoid the Spam Folder

Whether you're an old hat or a newbie email marketer, the spam folder can pose a consistent and formidable blocker for your marketing efforts. A...

Personlisation that converts
Email Marketing: How to create Personalisation that converts

Once upon a time, receiving an email from a big brand, addressed directly to you with your name in the opening line was an incredibly exciting...