Case Studies

Trimax

Written by Alex Mackrill | Sep 3, 2025 1:32:31 AM

How We Helped Trimax Unify Their Customer Experience with HubSpot

 

About Trimax

Trimax is a leading commercial mowing company, headquartered in New Zealand and operating globally across Australia, the United States and Great Britain. With over 200 employees, Trimax designs, manufactures, and maintains mowing solutions trusted for productivity, durability, and long-term commercial use.

As Trimax scaled internationally, they faced a major challenge: delivering a consistent customer experience across disparate systems and siloed processes.

The Challenge

Trimax was running critical operations on several legacy platforms that weren’t integrated. This created:

 

Ultimately, these processes were unreliable and unfit for scale. 


The Solution 

Hype & Dexter worked closely with Trimax to design and deliver a single
HubSpot platform that would support long-term growth. The project included:

 



Why Hubspot?

 

The impact of automation. 

Once live, Trimax saw significant improvements across customer experience and internal efficiency:

 


The Frontline Impact