Case Studies

Australian Water Association

Written by Alex Mackrill | Apr 23, 2025 10:12:40 PM

A solution to streamline processes, reduce manual admin and improve the UX for members and the team.

 

About Australian Water Association.

Australian Water Association is an organisation that is leading the way to a sustainable water future by connecting people, businesses and governments with the same objective: promoting sustainable water management and innovation.

Through their massive international community, they encourage positive change by sharing resources and opportunities. This non-profit organisation serves as a professional network for individuals and companies involved in the water industry, including utilities, government bodies, researchers, engineers, and environmental professionals.



A business that couldn't manage its members

without manual intervention.

As a non profit organisation, Australian Water Association relies heavily on their membership structure as a source of income and funding. As such, the quality of their management processes around this is critical to their success. 

Initially, most of their processes around membership creation and management were completed manually as their systems had very little to no automation capabilities. These processes were resource heavy, inconvenient and consistently vulnerable to human error. 

 

Key processes that were being completed manually.

 

Ultimately, these processes were unreliable and unfit for scale. 

Building the solution:
Using HubSpot to configure strategic, impactful automation

The overall strategy was to configure automation that would:

 

Key aspects of the solution.

 

The impact of automation

The Australian Water Association has seen major operational improvements since the implementation was completed.